trigger 
Writing on the Web
MAY 26, 2010
It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Before you ask them to buy, ask them to engage with you. Giving generously of your expertise on your blog is what is called the reciprocity trigger.
Writing on the Web
FEBRUARY 14, 2012
Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” Persuasion triggers and emotional hot buttons. Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning.
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Writing on the Web
OCTOBER 13, 2010
Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains.
Writing on the Web
NOVEMBER 15, 2010
Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Persuasion triggers and emotional hot buttons. Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning.
Writing on the Web
NOVEMBER 1, 2011
Well… Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Easy, right?
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