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Writing on the Web
NOVEMBER 1, 2011
Well… Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. Easy, right?
Writing on the Web
FEBRUARY 14, 2012
Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” You might well ask: How do I discover and offer emotional value to my target audience? Instead they go with their gut reactions. They make decisions based on feelings.
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Writing on the Web
OCTOBER 13, 2010
Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. Here’s an excerpt: www.SalesBrain.net.
Writing on the Web
NOVEMBER 15, 2010
Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. You might well ask: How do I discover and offer emotional value to my target audience? Instead they go with their gut reactions. They make decisions based on feelings.
Writing on the Web
MAY 15, 2013
For example, do you want them to buy a product? Who’s your target market or audience? Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.” Why might the prospect not buy your product or services? Call a phone number?
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