Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) Telling your brand story in clear and compelling language and in a way that gets people to want to buy from you is what a website is supposed to do. Yet the content on your website or blog is the key component of your content marketing strategy.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

MAY 26, 2010

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? If you’re not offering an excess of free information, you’re not paving the way for prospects to become clients.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

FEBRUARY 14, 2012

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

OCTOBER 9, 2011

As you answer these questions, you lead readers down a path to take action. Click the link to buy something. Hopefully, you will have all further steps set up so there is a minimum hassle to your readers and prospects. Why hasn’t this problem been solved? What is possible? What is different now? What should you do now?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

MAY 15, 2013

For example, do you want them to buy a product? Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.” Why might the prospect not buy your product or services? Call a phone number? Register on a form with their email address?

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100