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Writing on the Web

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Buying followers and likes. Did you know it is now possible to buy followers and likes from certain social media networks? Buying followers and likes will only succeed in diminishing the quality of your audience. Avoid posting irrelevant content that can lead to spam feeds. Arguing with a client online.

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How to Convert Readers into Clients on Your Blog

Writing on the Web

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Before you ask them to buy, ask them to engage with you. Please don’t groan while I’m trying to entertain you…).

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Neuroscientists Discover “WIIFM” Center in Brain…

Writing on the Web

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains.

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

What emotions are people seeking to satisfy online? Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” Online, an offer must work properly for consumers to feel secure. Instead they go with their gut reactions.

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

What emotions are people seeking to satisfy online? Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Online, an offer must work properly for consumers to feel secure. Online Persuasion: Creating Desire.

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Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

In order to get the online results you deserve (leads: phones calls, emails, sales!) Telling your brand story in clear and compelling language and in a way that gets people to want to buy from you is what a website is supposed to do. Yet the content on your website or blog is the key component of your content marketing strategy.

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“WIIFM”? Neuromarketing Improves Your Odds

Writing on the Web

Well… Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Easy, right?