Writing on the Web

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Buying followers and likes. Did you know it is now possible to buy followers and likes from certain social media networks? Buying followers and likes will only succeed in diminishing the quality of your audience. Avoid posting irrelevant content that can lead to spam feeds. A Note from Patsi: This week’s guest post is about social media and it’s really important.

5 Uses for Your Business Blog

Writing on the Web

You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). Guest writer: Chris Peterson is a copywriter for Straight North, a leading Chicago, IL Web development company. Maintaining a business blog is time-consuming. Raw Sales.

Pinterest: 3 Reasons To Take Note

Writing on the Web

To put it in a nutshell, Pinterest is a super simple way to visually bookmark what you like on the Web—products you’re interested in buying, recipes you want to try, outfits, craft ideas, articles, infographics, etc.—all When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. So what’s all the fuss about? What is this latest social craze? Why does it matter? Pinterest Is Visual Bookmarking. Pinterest Is a Community. Time Inc.’s

Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

In order to get the online results you deserve (leads: phones calls, emails, sales!) Telling your brand story in clear and compelling language and in a way that gets people to want to buy from you is what a website is supposed to do. When should you hire a freelance writer for your blog or website? So who writes the web content? That’s a good question. But don’t despair. Resources.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. preference, lead generation) isn't new, just more intense.

5 Content Marketing Questions: Get Readers to Take Action

Writing on the Web

As you answer these questions, you lead readers down a path to take action. Click the link to buy something. Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Get Readers to Take Action" width="110" height="82" /> What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. What is possible? Entertain.

Neuroscientists Discover “WIIFM” Center in Brain…

Writing on the Web

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Really Big News : They’ve found this WIIFM center located in the old brain !

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“WIIFM”? Neuromarketing Improves Your Odds

Writing on the Web

Well… Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Easy, right? Think of it as the center of ME. Makes sense to me.

The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? A similar hierarchy of emotional values exists. Instead they go with their gut reactions. Videos. Music.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. preference, lead generation) isn't new, just more intense.

How to Convert Readers into Clients on Your Blog

Writing on the Web

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Before you ask them to buy, ask them to engage with you. Of the two, I’d say that social proof is certainly a leading psychological influence as to why people buy online. If a blog is the best marketing tool on the planet, then how does it convert readers to clients? Please don’t groan while I’m trying to entertain you…). I’m an affiliate.).

Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals

Tony Zambito

In order to learn how to create distinctive buying experiences, businesses are embracing new means and approaches. While in B2B marketplaces, these approaches may represent first-time efforts brought on by rapid changes in digital technologies and buying behaviors. Missing significant shifts in how buying, in general, is being redefined. Understanding Buyer Interactions Matter.

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3 Ways To Gain Executive Buy In

ANNUITAS

So, how can you share ideas and influence change within your organization and gain the often elusive executive buy in? Understanding the value and keys to of obtaining executive buy in is timely as event season is just about to kick-off. Lead the change: Why is it your job to lead the charge on the new idea? It has happened to all of us.

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4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation Blog

Tweet Lead generation can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. I define lead nurturing as consistent and meaningful communication with viable prospects (those that are “a fit” for your solution), regardless of their timing to buy. Lead Nurturing B2B customer path

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. preference, lead generation) isn't new, just more intense.

2017 Content Summit: How Buying Committee Research Impacts Your Lead Generation Strategy

NetLine B2B Marketing

The 2017 Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies and lead generation tactics. More than 50 video sessions were showcased covering a collection of topics geared towards helping marketers take their content to the next level to drive lead generation success. Excerpt] The Buying Committee Has Changed: What 8.5

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Buying Triggers and Why They Matter

ANNUITAS

As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Like it or not, in the course of our daily lives we are exposed to and consume so much information and content that buying something or acquiring something including experiences, goods, food or resources is always on our mind. Understanding the triggers –. External or internal triggers-.

3 Problems You Need to Solve Before You Buy New Marketing Technology

The Point

But no company that I know of paved their way to marketing success solely by buying software. Ineffective Lead Response. It’s alarming to see how many companies still rely exclusively on telemarketing to follow up on new leads. Have you identified key buying personas, and the specific concerns, pain points, and solution benefits for each of those personas? Poor Content.

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Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

Particularly with “lead guarantee” programs, where a publisher contracts to provide a certain number of contacts meeting specific criteria, marketers fall into the trap of believing their content isn’t critical. Is your buy really big enough to meaningfully sway perception when your competitors aren’t just sitting silent? Toby is one of those guys. Content.

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New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Content marketing drives a lot of buying decisions—86% of respondents review vendor-focused content when making decisions.

Sales Lead Management Leads to the Most Efficient Media Buy

ViewPoint

They may make money, but the world is loaded with companies holding the 4th, 5th, 6th or 7th place in market share, while the 1st, 2nd and 3rd leading firms spend what it takes to gain market share and manage the leads that their programs produce. And lead management has told these winners where to spend their marketing dollars. Sales Leads Sales & Marketing Management

How Do We Find People Who Are Ready to Buy Our Product?

The Point

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. For example, if you offer prospects a broad, educational white paper on trends in your product category, you’re more likely to generate a wide spectrum of leads, some more qualified than others, and many who are only mildly curious about your solution.

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Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. I’m sure you don’t buy that. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. So sales will get fewer, better leads.).

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Turn B2B Buying Into a Social Experience

Tony Zambito

  In others, there has been a mix of complex buying and selling cycles put into play to ultimately reach a purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. Image via Wikipedia.   That is, until now. 

Winning Executive Buy-In for Martech Investments

Captora

They’re responsible for prospecting, nurturing leads, supporting sales development, winning loyalty after the sale, and turning loyal customers into advocates. You don’t need to buy a new platform every time the analysts declare a “paradigm shift,” but you should be aware of the weaknesses in your strategy, opportunities for growth, and how a given tool might offer a solution.

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. Of those 350,000, about half—178,000—were actual sales leads. The report revealed a lead generation waste count of roughly 50 percent.

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation Blog

Tweet Editor’s Note: Buy, build or both? In this final blog post in the series (check out the previous posts here: “ List Buying: 3 reasons why this tactic can be deadly for marketers ” and “ Buy, Build or Both Part 2: The basics of list building ,” Brian Carroll provides tips for effective list buying if you choose to go that route. Me neither. Number of employees.

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What You Get When You Buy Technology

Act-On

“Nobody ever got fired for buying IBM.”. As Corporate Visions notes , “In the 1980s, if you had to decide what computer hardware to buy for your company, these words rang through your head. It made your buying decision pretty easy. Another factor has to do with who makes the buying decision. This one’s simple: buy the right stuff to begin with. Lead scoring.

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Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation Blog

What motivates your prospects to buy from you? It’s just another way we can look at trying to increase revenue and possibly generate more leads at the same time. But motivation is arguably the strongest reason people buy something. Sales Leads B2B marketing Email marketing lead generation value proposition My initial response was that I simply like money.

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Google Buy Button: Retailer’s Boon or Devil’s Bargain?

Synecore

In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. So how exactly will the Google buy button work? Buy buttons will not appear in organic search results. This time around, though, the tech titan is altering the definition of how they’ll get shoppers to buy. What It Is. Hmmm….

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How Content Impacts the Buying Journey: ABM vs. Demand Gen

bizible

At its core, content is a demand generation tactic used to fill the top of the funnel with leads. The goal is to drive as many leads as possible to your website. To achieve this, content can’t be too deep in the weeds or it will never reach the amount of people needed to fill the pipeline and provide enough leads to the sales team. Not so fast. The Right Measure of Success.

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3 Steps for Gaining Executive Buy-In for Marketing Automation

Salesfusion

Gaining executive buy-in for any new technology is not unlike pitching an idea in the shark tank. Marketing automation can support those initiatives by helping you drive more qualified leads, increase lead conversions and improve the hand off of leads between marketing and sales. How many of you watch Shark Tank? Start by focusing on these three areas: 1.

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Winning Executive Buy-In for Martech Investments

Captora

They’re responsible for prospecting, nurturing leads, supporting sales development, winning loyalty after the sale, and turning loyal customers into advocates. You don’t need to buy a new platform every time the analysts declare a “paradigm shift,” but you should be aware of the weaknesses in your strategy, opportunities for growth, and how a given tool might offer a solution.

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Matching Webinar Content to the Buying Cycle

It's All About Revenue

Webinars are one of the most important tools for marketers to drive demand and nurture new leads. As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision. This post is Part 1 of a 2-part series. Awareness Stage. Webinar topic recommendations include: Thought leadership.

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

My interaction with buyers, via hundreds of B2B buyer interviews in multiple industries, leads me to believe this outcome is a correlation as opposed to a paradox. It is neat, suggests easy ways to align or adapt content, and leads people to believe they understand the buyer’s trip to a purchase. The buyer personas identified use a different buying process for each specific scenario.

How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy

Modern B2B Marketing

What I discovered was that they didn’t buy our solution because they had a problem with sending out large files. Lead Scoring & STP – Bringing Marketing Basics To the World Of Modern Marketing. So why are we talking about STP in the same discussion with lead scoring? The problem is that setting up a lead scoring system that works (i.e., Lead Scoring

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. That, ultimately, is what lead nurturing is designed to do – move leads towards opportunity and close. percentage of MQLs that convert to SQL. …

The ‘Need Solution’ Buying Phase

Fearless Competitor

Lead Generation Companies | The ‘Need Solution’ Buying Phase. In this blog series, we’ve been exploring the customer buying stages as found in the great white paper, How to Find New Customers. If you enjoy this series, we suggest you download this free white paper on B2B lead generation. The third stage of a buying process is Need Solution.

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30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience

Sales Prospecting Perspectives

However, it is absolutely critical that you optimize the buying experience you are delivering so it is as efficient and easy for your buyer as possible. They typically mention efficiency and ease of use as the top requirements for their preferred buying experience with a vendor. Most B2B companies use live chat to identify and qualify leads and for many companies, it works.