| | | Writing on the Web | |  Buy + Leads | 10 articles |
| Page 1 of 1 | Previous | Next | WRITING ON THE WEB APRIL 25, 2012 Pinterest: 3 Reasons To Take Note To put it in a nutshell, Pinterest is a super simple way to visually bookmark what you like on the Web—products you’re interested in buying, recipes you want to try, outfits, craft ideas, articles, infographics, etc.—all When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. So what’s all the fuss about? What is this latest social craze? Why does it matter? Pinterest Is Visual Bookmarking. Pinterest Is a Community. Time Inc.’s | WRITING ON THE WEB MARCH 13, 2013  Small Business Content Marketing: When to Hire A Freelance Writer? In order to get the online results you deserve (leads: phones calls, emails, sales!) Telling your brand story in clear and compelling language and in a way that gets people to want to buy from you is what a website is supposed to do. When should you hire a freelance writer for your blog or website? So who writes the web content? That’s a good question. But don’t despair. Resources. | | | | | |
| WRITING ON THE WEB MARCH 28, 2012  5 Uses for Your Business Blog You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). Guest writer: Chris Peterson is a copywriter for Straight North, a leading Chicago, IL Web development company. Maintaining a business blog is time-consuming. Raw Sales. | WRITING ON THE WEB MAY 15, 2013  7 Content Marketing Questions to Ask BEFORE You Write a Word For example, do you want them to buy a product? Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.” Why might the prospect not buy your product or services? In fact, it doesn’t matter if you’re outsourcing to another writer or doing it all yourself. Call a phone number? ” 3. | WRITING ON THE WEB MAY 26, 2010 How to Convert Readers into Clients on Your Blog It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Before you ask them to buy, ask them to engage with you. Of the two, I’d say that social proof is certainly a leading psychological influence as to why people buy online. If a blog is the best marketing tool on the planet, then how does it convert readers to clients? Please don’t groan while I’m trying to entertain you…). I’m an affiliate.). | WRITING ON THE WEB OCTOBER 9, 2011 5 Content Marketing Questions: Get Readers to Take Action As you answer these questions, you lead readers down a path to take action. Click the link to buy something. Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Get Readers to Take Action" width="110" height="82" /> What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. What is possible? Entertain. | | | | | | | |
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WRITING ON THE WEB | WEDNESDAY, OCTOBER 13, 2010  Neuroscientists Discover “WIIFM” Center in Brain…
Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. The company does sales training using neuroscience as it applies to what influences buying decisions. recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions. Here’s an excerpt: www.SalesBrain.net. MORE >> -
WRITING ON THE WEB | TUESDAY, FEBRUARY 14, 2012  The Ladder of Emotional Values: Pleasure Reigns
Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. similar hierarchy of emotional values exists. Instead they go with their gut reactions. MORE >> -
WRITING ON THE WEB | TUESDAY, NOVEMBER 1, 2011  “WIIFM”? Neuromarketing Improves Your Odds
Well… Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. The company does sales training using neuroscience as it applies to what influences buying decisions. recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions. Easy, right? Makes sense to me. MORE >> -
WRITING ON THE WEB | MONDAY, NOVEMBER 15, 2010  The Ladder of Emotional Values: Pleasure Reigns
Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. similar hierarchy of emotional values exists. Instead they go with their gut reactions. Videos. MORE >>
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