The Forward Observer

MARCH 15, 2024

The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling–And What to Do About It by Allen Weiss and Debbie MacInnis About the Book From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them (..)

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

The Forward Observer

DECEMBER 15, 2023

Teams try everything they can to drive more traffic, leads, and signups. Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Frustratingly inconsistent.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

JANUARY 12, 2024

18, 2018) Stay cool this summer with these easy frozen cocktails (July 27, 2018) P.S. – If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

FEBRUARY 9, 2024

Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. It delivers a vital yet friendly dose of semi-technical background knowledge that all stakeholders need to lead or participate in machine learning projects, end to end. What’s missing?

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339