Getting visitors to convert into leads and ultimately sales is the name of the profitability game. If you’re not taking advantage of prospect behavior to drive conversion, here are 7 buying signals you should look out for and specific actions you can take to increase sales. B2B Buying Signals All Marketers Should Track and Pounce On. Did you know that you can use tools that leverage reverse-IP lookup to track not only a known lead’s but also a company’s visits to your site? – 7 B2B Buying Signals Marketers Should Pounce On by Kirsten Knipp. MORE >>

Getting consumers to buy your product is one thing. Getting them excited enough to buy your product and tell their family and friends about it is something completely different. They know I’m a fanatic about their brand because I buy their products, tweet about them and also because others tweet at them, talking about how I induced him or her to try them on for size. Erica Moss is the community manager for Georgetown University’s online masters degrees in nursing , offering one of the nation’s leading nurse midwifery programs. So how do you do that? News & Note MORE >>

Irresistible storytelling by these companies has lead to amazing brand loyalty. Buying an Apple product connects you to Apple’s story, but your story also becomes a part of who their brand is. Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. These brands are more than a set of products or a marketing campaign. They connect with customers on an emotional level because they’ve been weaving a compelling story. People want to be apart of those stories. They want to incorporate the brand story into their own personal story (and vice versa). Irresistible storytelling MORE >>

Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI). Be respected as an expert in your industry and people will turn to you when they’re ready to buy. Being on social media is nothing new. lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers? Treating social media as another advertising channel is a big mistake. Think About Your Customers First – Social media empowers customers. MORE >>

Scott, author of The New Rules of Lead Generation  (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. So tell us, Dave, what inspired you to write The New Rules of Lead Generation? I’ve always been surprised by how little today’s marketers know about lead generation. Almost 90% of all companies use some kind of lead generation marketing. Why do we need “new rules” for lead generation marketing? MORE >>