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7 Benefits of Using Lead Generation Software

Sazbean

This is where lead generation software can be invaluable. Although it’s likely that your business adopts a multi-channel marketing approach, through elements such as content, email marketing, advertising and social media, lead generation software provides added value. In turn this leads to increased conversions, ROI and company revenue. Without

7 Simple Improvements to Increase Website Lead Generation

Sazbean

Ideally business websites are lead generation machines. Then your delicious wares entice people to take the next step and either buy from you or let you know they’re interested. Many business websites miss the mark when it comes to lead generation. Here are some ways to improve the lead generation on your website… 1.

Thesis vs Genesis – Comparing Premium WordPress Themes

Sazbean

Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy!

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Interview with David T. Scott — Author of The New Rules of Lead Generation

Sazbean

Scott, author of The New Rules of Lead Generation  (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. 1. Almost 90% of all companies use some kind of lead generation marketing. We live in an interesting time for lead-generation marketing.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. preference, lead generation) isn't new, just more intense.

Ways to Empower Your Brand Ambassadors

Sazbean

Getting consumers to buy your product is one thing. Getting them excited enough to buy your product and tell their family and friends about it is something completely different. They know I’m a fanatic about their brand because I buy their products, tweet about them and also because others tweet at them, talking about how I induced him or her to try them on for size.

The Power of Being Recommended

Sazbean

According to Nielsen and Roper Reports, 92% of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service.” Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says.  It makes sense. Since they’re trying to get us to spend money, their intensions are suspect. Which is why recommendations can be so powerful when it comes to building a business. The answer? They have to make their brands the most recommended.

How Your Products Influence Your Brand

Sazbean

Communications with customers throughout the sales process (including post sales and customer service) is vital for meeting and molding expectations and can lead to much better products (and brand perception) in the future. People Talk Unless you’ve been living under a rock, you’re aware that people talk about what they buy and the service they receive. Thoughts?

Who Are You?

Sazbean

The Man (or Woman) Behind the Curtain While we do buy from companies, in reality, we buy from people. We like to know the people we’re buying from… what do they stand for, what do they like, and what makes them tick? People will be more likely to buy from companies where they’ve been able to make a personal connection. photo by misteraitch , on Flickr).

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. preference, lead generation) isn't new, just more intense.

Social Media Success takes Planning

Sazbean

Ignoring your website or blog or where ever you want people to go to if they’re interested in buying means a lot of lost effort (and revenue). If you’re running contests or advertising with social media, do you have dedicated landing pages that help you collect those leads? If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc.

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Hard Learned Lessons about Advertising and Small Business

Sazbean

Car dealers know to advertise late in a week because most people buy cars on weekends. The average selling price of one startup’s product was $1,200, but the advertising cost to obtain a single lead was over $300. That’s a big difference between obtaining a lead and actually closing on a sale. Agencies have many clients and are paid on commissions for the media buys.

25 Must-Haves for a Remarkable Website

Sazbean

business website is the central component of reaching potential customers, educating them, and convincing them to buy. This is why having an effective website that contains key elements for driving more traffic, leads, and sales is so crucial. The internet has fundamentally changed the way people learn and shop. Almost every business, whether B2B, B2C, non-profit, local, or global, needs an online presence to reach buyers in the internet age. After all, a company’s website is its virtual storefront. But having a website alone isn’t the key to great results. News & Notes

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Top Internet strategy, marketing and technology links for the week of January 7, 2012

Sazbean

Ways To Harness Social Media For Longer Buying Cycles (Social Fresh). 17 Silly Missed Lead Generation Opportunities (HubSpot). New Year’s CRM Resolution: Going on a Leads Diet (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of January 7, 2012…  . Social Media’s Explosive Growth is Only Beginning  (ReadWriteWeb).

7 B2B Buying Signals Marketers Should Pounce On

Sazbean

Getting visitors to convert into leads and ultimately sales is the name of the profitability game. If you’re not taking advantage of prospect behavior to drive conversion, here are 7 buying signals you should look out for and specific actions you can take to increase sales. 7 B2B Buying Signals All Marketers Should Track and Pounce On. 1. Did you know that you can use tools that leverage reverse-IP lookup to track not only a known lead’s but also a company’s visits to your site? – 7 B2B Buying Signals Marketers Should Pounce On by Kirsten Knipp.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. preference, lead generation) isn't new, just more intense.

How to Use Content to Drive Referrals and Upsell Customers

Sazbean

Marketers are often hyper-focused on lead generation. And rightfully so — it’s our responsibility to make sure the business has a pipeline fat with juicy, qualified leads. You’re already creating segmented email lists to ensure you’re targeting leads correctly. Sure, you’ll use it for lead generation, but what about sending it to a segment of your existing customer base? Your customers are an untapped vein of new revenue. Segment Your Email Sends to Include Messaging for Customers. News & Notes

Tell Your Company Story through Your Blog: Here’s How

Sazbean

But they also host a leading blog, Whole Story”, with advice, recipes, news and interviews. Instead of simply posting product info and enticing people to buy from their stores, they also host video discussions with doctors and scholars on topics ranging from conscious capitalism to creativity. But not all blogs or content prove effective. Whole Foods Whole Story. Marriott on the Move.

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Turn to the E-Market for Real-World Customers

Sazbean

negative review will not necessary sink a product, but a lack of reviews indicate that nobody at all is willing to buy. Generate e-leads by incorporating a referral system with your customers, providing them with the chance to get savings or rewards simply by passing along the brand to their networks. The oldest question in business is how to drum up more customers. Hunt and Gather.

Why Phone Calls Are Important to Email Marketing Metrics

Sazbean

These phone calls are often very high quality leads and so should be attributed as a success metric for the email marketing that generated them. Marketo has a great article with more detail on why phone calls are important and what metrics to look at… Inbound phone leads are different. Therefore, these leads are the ones marketers most need to track.

B2B Marketing in a Downturn Part 1: Lead Generation and Lead Nurturing

Sazbean

B2B buying cycles have been getting longer, as buyers become more cautious and more people are being involved in every purchasing decision, marketers and (ahem) marketing automation vendors have had to get much more innovative. The old days of mass marketing, big industry tradeshows and blanket advertising are long gone – today, B2B marketing is all about getting to know each prospect individually, and providing the right information, advice and guidance to get them ready to buy. Lead Generation and Lead Nurturing. News & Notes

SEO or Content Marketing for Online Marketing Strategy

Sazbean

suppose if you’re starting from scratch, adding any kind of content has the potential to improve a company’s ability to attract people seeking to buy. — What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? Should you start with search engine optimization (SEO) or content marketing for your online marketing strategy? Do keywords drive content or vice versa?

The Importance of Content Distribution to B2B Brands

Sazbean

n) (Photo credit: birdfarm) We all know that the B2B buying cycle is much longer than the typical B2C cycle (hello, <5 mins?). Producing quality content can help B2B companies connect with potential customers and build up relationships that may lead to a sale. newspapers (Tehr?n) B2B selling is about building relationships with potential customers and being a knowledge resource.

7 Lead Gen Opportunities PR Pros Should Seize

Sazbean

Most people don’t think of PR professionals and brand marketers as lead generators. After all, it’s hard to measure the effect a placement or a graphic has on leads. But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads. It’s simply a matter of thinking outside the box, considering how a person becomes a lead, and leveraging the tools brand marketers have at their disposal. – 7 Lead Gen Opportunities PR Pros Should Seize by Rachel Sprung. Case Studies & Testimonials.

Top Internet strategy, marketing and technology links for the week of October 7, 2012

Sazbean

Spin Sucks) Using Numbers on Numbers: Ad Optimization Meets Math  (eConsultancy) Content Marketing Getting More Attention; B2B Sees Lead Gen Potential  (Marketing Charts). News & Notes

Kickstarter No-No’s: How to Avoid Botching Your Kickstarter Campaign

Sazbean

If you’re a band raising money to record a new album, $10 might get backers a copy of the CD when it’s done. $25 might buy a CD and poster, while $2,500 gets a house concert. Imagine if bank loans worked like this: You need $10,000 to launch your graphic design company. With few questions asked, the bank gives you $10,000, but takes a $500 fee. Sound intriguing?

Top Internet strategy, marketing and technology links for the week of December 24, 2011

Sazbean

Demystifying Social Business (Logic + Emotion). 7 B2B Buying Signals Marketers Should Pounce On (HubSpot). How to Boost LinkedIn Lead Gen With Targeted Company Pages (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). Social Media: Spotting the fakes (Jim’s Marketing Blog).

How to Develop Great Content that Generates Demand

Sazbean

Relevance is the key to creating content for demand generation that impacts lead generation, lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Instead, you must create multiple pieces of content relevant to buyer roles and buyer stages, enticing a lead to engage with your content multiple times during the buying cycle. Buying Role When we speak of buying roles we are specifically talking about the procurement responsibility of the prospect.

Marketing Automation 101

Sazbean

You’re able to nurture relationships with customers who are not ready to buy. Typically, only one-fifth of your leads are ready to make a purchase the first time they come in. Nurturing those who are not ready to buy on the first go-round can increase your sales leads by 50%. 2. You are able to align marketing with sales to track leads properly. Your marketing will integrate with customer relationship management (CRM) software, so you can make sure you’re following up with “hot” leads, right when you know they’re ready to buy. News & Notes

Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust

Sazbean

Now, salespeople must provide insights at  each stage in the buying cycle to earn trust; that’s an incredible challenge  when buyers are doing homework on their own and engaging later on in the  process—and only with a person and a company with expertise they respect. Owning “awareness and lead generation,” and then lobbing a lead over to  Sales, is no longer sufficient for Marketing to do. Buyers don’t care about your product or service. They care about the problems and opportunities they face and how your  expertise can help them. News & Note

Storytelling for Brand Loyalty

Sazbean

Irresistible storytelling by these companies has lead to amazing brand loyalty. Buying an Apple product connects you to Apple’s story, but your story also becomes a part of who their brand is. Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. These brands are more than a set of products or a marketing campaign. People want to be apart of those stories.

Generating Quality Leads Online

Sazbean

Building relationships is important and using that same tactic online will help generate quality leads. You may have the greatest product in the world, but if no one understands what good it does, they’re not going to buy it. Target those people online so you get leads that are more likely to be interested. How do you generate quality leads online? Free works.

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Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website

Sazbean

Recently, Dayna Rothman of Marketo discussed the limitations of email marketing due to the inability to keep leads engaged through one channel of communication. “ You have this huge database of leads that you are not able to leverage and you feel like you are having trouble keeping them engaged. You send out a couple of email blasts per month, but you have no idea where they are in the buying cycle or if your content is really resonating.” The Search Engine’s job is to serve it up in response to people’s search in a way that is anticipated and relevant. News & Notes

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7 Social Media Resolutions to Improve Customer Engagement

Sazbean

Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI). Be respected as an expert in your industry and people will turn to you when they’re ready to buy. Being on social media is nothing new. A lot of businesses are on social media. Many are even spending a lot of time and effort on social media.

What’s the Value of Twitter’s Ads?

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“My personal opinion is that these ads will work in the short term because  some marketers will buy them ,&# the India-based Evans [Dave Evans from 2020Social] wrote in an e-mail to ClickZ. Either way, ads need to not only connect to viewers but also lead to a specific landing page with a specific call to action to get conversions. Twitter has recently started selling ads in the form of Promoted Tweets & Promoted Trends (both still in beta). Twitter obviously has value as a tool to have conversations with a broad audience. Is it valuable as an advertising channel?

Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals

Tony Zambito

In order to learn how to create distinctive buying experiences, businesses are embracing new means and approaches. While in B2B marketplaces, these approaches may represent first-time efforts brought on by rapid changes in digital technologies and buying behaviors. Missing significant shifts in how buying, in general, is being redefined. Understanding Buyer Interactions Matter.

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4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation Blog

Tweet Lead generation can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. define lead nurturing as consistent and meaningful communication with viable prospects (those that are “a fit” for your solution), regardless of their timing to buy. Lead Nurturing B2B customer path

3 Ways To Gain Executive Buy In

ANNUITAS

So, how can you share ideas and influence change within your organization and gain the often elusive executive buy in? Understanding the value and keys to of obtaining executive buy in is timely as event season is just about to kick-off. Lead the change: Why is it your job to lead the charge on the new idea? It has happened to all of us.

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3 Problems You Need to Solve Before You Buy New Marketing Technology

The Point

But no company that I know of paved their way to marketing success solely by buying software. Ineffective Lead Response. It’s alarming to see how many companies still rely exclusively on telemarketing to follow up on new leads. Have you identified key buying personas, and the specific concerns, pain points, and solution benefits for each of those personas? Poor Content.

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Buying Triggers and Why They Matter

ANNUITAS

As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Like it or not, in the course of our daily lives we are exposed to and consume so much information and content that buying something or acquiring something including experiences, goods, food or resources is always on our mind. Understanding the triggers –. External or internal triggers-.