Kaon

AUGUST 15, 2018

Almost every AR or VR experience will, in the long term, become a “feature” of how customers experience products and solutions when they are in the consideration (buying) phase and, to a large extent, in the implementation, deployment, and support part of a solution’s lifecycle.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information. But this obviously isn’t the only pressure that CMOs face.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

OCTOBER 4, 2017

Emotional connections — with B2B purchases, research has shown that building an emotional connection is at least as equally important as creating a logical case for people to buy. Certainly, continuing to develop emotional connections post-purchase leads to loyal customer relationships. Augmented reality, for real.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

JULY 20, 2015

As a consequence, executives have come to us with the problem that their sales and marketing teams are not consistent in articulating their value propositions, causing them to lose deals early in the buying cycle they should have won. Think about the companies who buy your product. We help them solve that problem.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

JUNE 26, 2019

Industry leading speakers at the seminars included: Sarilyn Johnson-Carter, Director of Sales at Bio-Rad Laboratories. Further through the buying cycle, the sales reps refer to the application and share links with their customers; it provides them with an easy touch point. Spandana Lakkaramju, Global Digital Marketing Manager at Cisco.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

OCTOBER 11, 2017

Who’s leading the charge in mobile VR and AR? Now that Apple and Google have made strategic investments in mobile mixed reality, these two market-leading mobile platforms will facilitate rapid adoption and advances that result in mixed reality becoming the norm. Pokémon Go offered the first mainstream exposure to AR.

Mobile Marketing 100

Mobile Marketing Viral Marketing Lead Ranking B2B Sales 100

Kaon

MARCH 15, 2016

Cisco has to buy the components, build it, house it, and ship it. Gavin Finn, CEO of Kaon Interactive , says the lead-time to implement their system is about six to eight weeks and four to six weeks for complex updates after that. Building the physical rack is expensive.

Trade Show 100

Trade Show Marketing Management Advertising Agencies Interactive Marketing 100

Kaon

JUNE 16, 2015

With smartphones and tablets never out of reach, millennials are leading the trend toward increased digital engagement. (It Millennials are more intrigued by value-based selling over price-based selling because they are already 57% percent of the way through the buying cycle prior to engaging with a sales representative.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

FEBRUARY 27, 2020

That’s what, to me, has shown its success,” said George Ferguson, Go-to-Market Lead at DXC Technology. This enables sales representatives to better engage with customers, creating a more productive dialog and buying cycle.

Buying Cycle 26

Buying Cycle Storytelling Content B2B Sales 26

Kaon

NOVEMBER 9, 2017

Constant iteration and improvement leads to greater brand success. When a sales team buys into the company’s values, visions and strategic goals they will develop a sales culture that links up with the brand guidelines and focuses on the positive aspect of the brand. Just providing access to these guidelines may not be enough, though.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Kaon

JULY 14, 2015

The objective of content marketing has shifted from lead generation to developing effective engagement. Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Here are some lessons learning from the world of content marketing. Focus on engagement . Same brand, same message, same value story.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100