Everything Technology Marketing

APRIL 27, 2011

Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. Leads, leads, leads With 73 percent of all responses, leads are the number one metric used to gauge content marketing success.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Everything Technology Marketing

APRIL 12, 2011

Leads, leads, leads. By far the most mentioned objective for content marketing is lead generation (62 percent), followed by lead nurturing (39 percent). Let's take a look at the chart below. It is also ideal for spreading your message by having great content shared across multiple social vectors.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Everything Technology Marketing

OCTOBER 10, 2010

But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation). How do I know how price sensitive a company's buying center is?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

APRIL 8, 2010

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process - outsourcing part of the buying process to the vendor community if you will.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MARCH 14, 2011

2) Re-focus messaging from product to buyer While more direct access to the decision maker and buying authority may simplify the decision process to some extent, it requires marketing to better understand the underlying business problem the cloud solution is solving. But let's take a closer look. (1)

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

What we need in this new environment are ongoing, parallel conversations with target audiences that lead to engagements with qualified prospects which in turn lead to value exchanges between both parties. How do they impact the buying process? Profiling of ideal companies and everything else follows from here.

Work Management 100

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Everything Technology Marketing

NOVEMBER 14, 2009

What are the characteristics of the ideal customer and their buying process? The customer buying pipeline provides insight into how to engage prospective customers to accelerate consideration and preference. We find answers to these kinds of questions can often help with creating the strategy: 1.

Planning 100

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Everything Technology Marketing

APRIL 14, 2010

Many CMOs inability to answer these questions in a satisfactory manner has lead to their average tenure of less than 2 years in US companies, the shortest of any C level executive role. Step 4 - Get Buy-in from Senior Executives Without senior level buy in from the company's C-management, MO is not going to be successful.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100