eTrigue

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Is the quality of your data hindering your ABM success?

eTrigue

Think through possible use cases, and those who inform the buying decisions within those organizations, to ensure you’re reaching both buyers and influencers, and better qualifying leads for sales follow-up (SQLs). Understanding the opportunity available goes beyond marketing to just the right persona.

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The Need for a Demand Center

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Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. Without marketing automation, this quickly becomes impossible as companies grow, and puts them at a competitive disadvantage.

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Email Marketing vs. Marketing Automation

eTrigue

The ability to build emails and landing pages, quickly craft campaigns and automate the management of leads are just some of the capabilities provided. Detailed analytics, lead scoring, real-time lead alerts and integration with CRM keep sales informed so they know when best to contact the prospect. Patience is a virtue.

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How to Use Short Captivating Videos to Boost Sales

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Integrating a video into your sales letter is one of the best ways to persuade your audience to buy a product. This video will be helpful for prospects who are considering buying building materials. Create short video sales letters If a picture is worth a thousand words, then a video is worth a million.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Because yes, it’s essential that we stay in contact with our leads and customers, but that doesn’t mean we need to be pressing send hundreds of times per day. Create at least two versions of a survey — one for customers who complete the buyer journey and make a purchase, and one for leads who were close to buy in but didn’t seal the deal.