Buzz Marketing for Technology

JANUARY 4, 2011

Next, have someone from the team lead a negotiation of the relative importance of each initiative with the whole team. Why not play Buy a Feature ! Buy a Feature helps you get clarity on those “bells and whistles” that engineers typically THINK are cool but no one ever uses. The good news is – you can. Why not play Speed Boat !

Planning 100

Planning Lead Ranking Lead Scoring Paid Search Agency 100

Buzz Marketing for Technology

APRIL 10, 2013

But at the same time, even the most brilliant SEO or affiliate strategies will be for naught if the site itself fails to entice customers to actually buy. Once visitors land on your site, your goal is to get them to buy (and hopefully become repeat customers). After all, no visitors, no sales. Better experience, more dollars.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex Court received a BA in English from Princeton University and an MBA from Harvard Business School.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. But can you really get a good handle on the business impact in real time? Not really.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

My session will explain how to combine social monitoring with analytical firepower to go from reactive social media—such as customer support and crisis management—to proactive social strategies that lead to product innovation, lead generation and interactive buying. But I need your help to vote for my session!

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

APRIL 28, 2009

They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. I suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media. Lead Nurturing - if this isn't high on your list, it should be. And finally.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

JUNE 15, 2009

And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - Tags: social media Lead Generation.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

JULY 17, 2015

We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

AUGUST 10, 2009

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. Now with the new era of Social Commerce about to dawn then perhaps advertisers will want to BUY targeted ads based on social profile of an individual.

Cost per Acquisition 100

Cost per Acquisition CPA Lead Ranking Cost Per Thousand 100

Buzz Marketing for Technology

APRIL 30, 2013

Adding excess scope at the start often leads to trimming things down later on—in other words, wasted time, money and effort. 3 Reasons Online Customers Never Return There are many reasons customers will only buy from a. Figure out what the most important changes will be at the start, and implement those in a focused, rational manner.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. 31% read online endorsements, reviews or recommendations.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

And for good reason – better margins, better awareness, better leads, more qualified leads. Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

Buzz Marketing for Technology

OCTOBER 5, 2013

A traditional way that strategic sales managers determine the priorities of a buyer or get a group of stakeholders that influences the buying decision aligned is usually a sequence of painful meetings in which salespeople interrogate their prospects. That’s similar with Knowsy in the sales context. PD: Let’s go to marketing team.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

SEPTEMBER 10, 2014

Then you’ve got some things that you’re investing in which may be candidates to be part of the next generation core business, things that you’re doing today that could lead to a big, healthy business in the future.

Press 100

Press Social Media Analysis Social Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Amazon.com certainly set the gold standard for best practices in personalization—with its unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits. But, it also has the advantage that its route to market was 100% Web-based.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

JULY 2, 2008

On this month's Big Question - Lead the Charge - we are already seeing some interesting responses. I'm not sure I buy this. Clark Quinn - Learnlets: Lead the Charge? The Learning Revolution: Where have all the leaders gone? Nobody cared about RSS readers until information overload made them a necessity.

Wiki 100

Wiki Web 2.0 Barriers RSS 100

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. NASA eyes buying Japans cargo spacecraft: paper. Computer virus. Parallelogram. Computer security. "For radiologists, these electronic papers provide richer information (e.g. Breaking News.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

like try to lead a balanced life. Employees are the ones that buy Jones Soda, or move from one style of jeans to the next, depending upon what the latest buzz is. Build My Work My Way - Employees know they own the means of production. and they dont want to waste time, in a complex, ever-flowing world.

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Lead Ranking Network Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

buy a link » SUBSCRIBE TO CIO. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Comparing Google and Other Leading Messaging Security Solutions. Pathways Leadership Development Seminar, June 25. Managing Change: Centralizing Your IT Organization.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 15, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. This is why today on Facebook seems so familiar to me – while the buying process is less about keywords and more about precise targeting – the costs seem awfully familiar.

Facebook 100

Facebook Advertisements Advertising B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 12, 2012

Your mobile app or site connects the customer with the product, but its success can be greatly affected by several non-mobile factors—especially during the holidays (or other high-traffic buying seasons). So when it comes to holiday shopping, product reviews can have one of the biggest impacts on customer buying decisions.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Buzz Marketing for Technology

JULY 7, 2010

How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. They also recognize the more customers buy from you, the less likely they are to leave you…so yes, hugging and TLC is highly recommended. And yes, you’ve just generated a qualified lead for your sales organization.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

JULY 21, 2008

Assess the aggregate cost to the organization of information (buying it, storing it, looking for it, reading it, figuring out what it means, managing it) and also the aggregate cost to the organization of not knowing -- the cost of failures (lost contracts etc.) insight: leading-edge thinking & novel perspectives. Blog readers.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

" 1 This leads me to believe many of us have yet to comprehend the importance of information literacy and the role it plays in building the information skills and competencies of current and future workers. Proactively identify and talk to all potential stakeholders to gain understanding and buy in.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site. Related posts: 3 Reasons Online Customers Never Return There are many reasons customers will only buy from a. Show and tell customers why you’re better and right for them.

Ideal Customer Profiles 100

Ideal Customer Profiles Conversion Mobile Marketing eCommerce 100

Buzz Marketing for Technology

FEBRUARY 6, 2013

But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” What about those customers that just aren’t buying as much as they could be? ” The question is, are they?

Buyer Personas 100

Buyer Personas eCommerce Click Rate Comparison 100

Buzz Marketing for Technology

OCTOBER 10, 2013

A better experience leads to higher loyalty. But first, marketers must identify what personalization really means in their business—and what it means to their objectives, target customers and buying cycles. 3 Reasons Online Customers Never Return There are many reasons customers will only buy from a.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

JUNE 27, 2008

This is leading us to focus more on crafting a story-like process and creating more real-world scenarios. When it came to buying a car, Henry Ford always promised that you "can buy it in any color, as long as it is black." We’re becoming less information-centered and more focused on performance. 30 comments.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Buzz Marketing for Technology

MARCH 13, 2013

There are many reasons customers will only buy from a site once. All of this information should then go to informing minor (or major) site updates, which can lead to significant lifts in conversions. And from there, put a plan in place for increasing customer loyalty. Neglecting mobile and tablet.

Landing Pages 100

Landing Pages Loyalty Mobile Marketing eCommerce 100

Buzz Marketing for Technology

JULY 24, 2008

t pass without some news story about a cutback, sale, or drop in circulation at a leading newspaper. Unlike yesteryear, people buy printed newspapers to get hard news, sports and finance, and maybe comics or the weather. I do buy that argument, so Im going to try to make amends here. Almost a day doesnâ??t TrackBack (0).

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Buzz Marketing for Technology

FEBRUARY 8, 2012

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. Another way is to use the analytics to zero in on new messaging or even use those words to inform the SEO and SEM that you should be doing or buying.

Analytics 100

Analytics SEM Advertising Agencies CMO 100

Buzz Marketing for Technology

JUNE 27, 2008

Podcast Powered by podPress (v8.8).

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Buzz Marketing for Technology

JUNE 27, 2008

Those self-service activities lead to greater employee satisfaction as well as efficiencies in access and response time, distribution costs and HR staffing. Resumes are SO Yesterday More on physicians and email Why buy software when you can rent? SDL Announces SDL Translation Management System 2007.

Work Management 100

Work Management Marketing Management Resource Management Software 100