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SEPTEMBER 24, 2023

Staying with the marketing automation example, we may notice keyword groupings around marketing automation, email marketing automation, and lead nurturing. As a result, the content will continue supporting improved traffic, generate more leads, and get the results you need. Create related optimized content for each pillar page.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. The commission is usually based on the amount of clicks and/or leads delivered. eBook Learn More What is Cost Per Lead Advertising? CPM is used as a standard measure for buying display ads.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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SEPTEMBER 25, 2023

Align marketing and sales on your ICP to deliver a shared understanding of what kinds of leads you want to prioritize. Even if marketing and sales teams are perfectly aligned on their ICP and buyer personas, that doesn’t guarantee smooth sailing throughout the buying journey. Startups or enterprise orgs? What about company size?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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NOVEMBER 27, 2023

Marketing automation for B2B: Account-based management and lead scoring Buyer personas … have you created them yet? B2B companies have complex buying processes (hello, long sales cycles!). This challenge can lead to missed opportunities and negatively impact your organization’s ROI. How will you score leads ?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. Take it slow!

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. For example, say you provide B2B products and services. The use of SMS should be prompted by your strategy, and not the other way around.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. It also leads to a higher ROI for emails. Maybe this means that pile of leads from the trade show you just attended has to wait. Are your emails making it to the inbox? Use only the very best data.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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SEPTEMBER 19, 2023

More specifically, growth marketing goes beyond the old-school “attract and capture” model of lead generation. Not only are they concerned with developing creative awareness and lead gen campaigns, but they’re also razor-focused on extending the value of their offerings for their existing customers.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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SEPTEMBER 28, 2023

Lead Acquisition Attract and acquire new leads by managing all inbound and outbound marketing programs from a single platform. For example, Goose Digital leveraged marketing automation to capture all the data intelligence required to execute its lead strategy and grow results.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

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OCTOBER 3, 2023

In B2C marketing, common CTAs include language like “Buy Now” and “Create Your Account.” This way, your sales team can follow-up directly (and, ideally, immediately) or at least push the lead back to marketing to be entered into a nurture campaign until they’re in a better position to discuss their needs and a potential purchase.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130