Navigate the Channel

MARCH 17, 2023

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. The trouble lies in thinking only tactically, instead of strategically.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

markempa

MAY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Do your research (step 2 above).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Vision Edge Marketing

JANUARY 9, 2013

So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image. As brand loyalty and brand image move to the right, so will brand equity. . .

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 25, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They have it wrong.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Smashmouth Marketing

JULY 1, 2010

Does the sales team have the tools and information it takes to make prospects feel they are gaining value and in control of the buying cycle? Better qualify MQL's - We've evolved how we bring value to prospects; now we've got to do a better job at qualifying them as MQL's (marketing qualified leads). Evolve the Quality vs. Quantity.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Tony Zambito

APRIL 12, 2011

  As in we are engaging the buyer in the buying process for example.  Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.  Image by Maria Reyes-McDavis via Flickr.   The representation is still that the seller is in control and is engaging the buyer. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

markempa

JUNE 14, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Blogs, podcasts, WOM, etc.)

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 Some of the tweets from his session include: ardath421 : How sales wants to sell has little impact on how buyers want to buy . of leads generated are sales ready – 17.5% ardath421 : Only 12.5%

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Most Attendees are not leads!

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Adobe Experience Cloud Blog

AUGUST 16, 2012

Some key findings: Overall use of social media in buying is still somewhat low. Twenty-something buyers are twice as likely to use social media somewhere in the buying process (49%) that 31-40 year olds, and almost 4X as likely than those aged 51+. The report highlights the big impact this will have in upcoming years.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

APRIL 28, 2010

I found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand. Some just buy. Some just buy. Or the strength of the brand compared to competition?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. What Engagement Marketing Is Not.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Creating and calibrating a social media strategy for any company should follow the same process. We have been saying many of these things for the past year.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

KoMarketing Associates

OCTOBER 27, 2015

When asked where they go to begin the process of researching a buying decision, a general Web search is still the starting point for 61 percent of respondents,” wrote the authors of the 2015 Content Preferences Survey report. Action marketers need to take: Word of mouth (WoM) marketing has been a buzzing topic of late, and for good reason.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

Hubspot

JANUARY 9, 2019

People need to buy and sell property, and they need experts to help understand and manage the transactions. Between the various laws, paperwork, and best practices, there’s a lot that goes into buying and selling property. On the other hand, the buyer’s agent works with people looking to buy real estate. The Buyer’s Agent.

Paid Content 84

Paid Content Ad brokers Advertising Agencies Terms and Conditions 84

Convince & Convert

JULY 14, 2010

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. As such, it should compliment, enrich and accelerate the strategies ALL good marketing professionals are already engaging in and, ultimately, the executive vision for the company in question. .&#

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Hubspot

JANUARY 9, 2019

People need to buy and sell property, and they need experts to help understand and manage the transactions. Between the various laws, paperwork, and best practices, there’s a lot that goes into buying and selling property. On the other hand, the buyer’s agent works with people looking to buy real estate. The Buyer’s Agent.

Paid Content 74

Paid Content Ad brokers Advertising Agencies Terms and Conditions 74

Inbox Insight

OCTOBER 22, 2018

However, if you get the balance right it can be a great way to amplify your content more organically through word of mouth (WoM) referrals such as follower recommendations, email newsletter subscribers, or their existing customer base. Going back through your old client base can be a good way to generate new leads.

Demand Generation 84

Demand Generation Demand B2B Marketing Generation 84

Moz

MARCH 14, 2021

Whether answering a GMB Q&A query delivers a direct lead, or writing a post moves a searcher further along the buyer journey, or choosing a different primary category boosts visibility for certain searches, or responding to a review to demonstrate empathy wins back an unhappy customer, you want it all. Help a Reporter Out.

Google 66

Google Digital Asset Management Lead Ranking Paid Search Agency 66

Inbox Insight

NOVEMBER 13, 2018

Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. B2B sales cycles can be long and irregular, and a period of silence might not mean the lead has gone cold. Advertiser.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Ambal's Amusings

OCTOBER 8, 2009

Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies.

Case Studies 100

Case Studies Case Study Activities Studies 100

Hubspot

JUNE 19, 2014

A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

B2B Marketing Zone Posts

JULY 7, 2010

Is lead generation killing marketing? How could emphasizing leads not improve the relationship? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. You could hear the proverbial pin drop in the room after he said it.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Onalytica B2B

APRIL 27, 2017

Influencer marketing drives a better quality customer than PPC to your website, as they are further along in their buying cycle and are more likely to consider and purchase due to the third party influence. Earned Media/WOM trumps all. If they’re not in the position to buy, then this click will never materialise and convert.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

SmartBug Media

OCTOBER 19, 2021

Customers have the power to influence buying decisions from those around them, and you have the power to influence your customers by delivering value and creating amazing experiences. Increasing WOM. For example: Help a CSM understand how many leads a salesperson juggles. What are your priorities for the next year?

Trends 59

Trends Paid Search Agency WOM Outreach 59

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Mailmunch

MARCH 22, 2021

Email is hands down the best way to nurture leads and convert them into sales. A staggering 96% of people who visit your website aren’t ready to buy yet. That’s why lead nurturing is crucial. In this article, I will show you how to nurture and convert leads with email automation. What Is Email Lead Nurturing?

Automation 54

Automation Top of Funnel Lead Scoring Lead Ranking 54