Marketing Insider Group

MAY 1, 2023

We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Video Marketing Stats About Your Audience 10.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

BenchmarkONE

SEPTEMBER 17, 2020

Check out these current CRM stats. General CRM Stats. Stats on the Advantages of a CRM. Consider some of these CRM stats: Eighty-seven percent of people say that the biggest benefit of a CRM is improved sales. Sales Strategy CRM Stats. Driving lead generation. Mobile CRM Stats. Closing more deals.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

BOP Design

DECEMBER 8, 2021

Content is driving the buying process for your prospects. Content marketing costs less but produces more leads. Content marketing often costs 62% less than traditional marketing but generates 3x as many leads as traditional marketing. SEO is a lead generator. Let’s take a look.

Stats 117

Stats Marketing Budget Creation B2B Marketing Allocation 117

Sprout Social

MAY 5, 2020

Eventually, you should carve out time to dig into all of the data in this latest Index report, but in the meantime, here are eight key stats to start a conversation with your team about the importance of social data. 89% of consumers will buy from a brand they follow on social media. Download the Sprout Social Index™.

Stats 131

Stats Business Lead Scoring Lead Ranking 131

Sprout Social

JANUARY 27, 2020

Here’s five stats to get you fired up about social media marketing for your software company. . 86% of consumers buying IT products use social media to help them decide on a purchase. The software and tech industry is no exception, as 86% of consumers buying IT products use social media to help them make purchasing decisions.

Social Media 104

Social Media Stats Software Social Marketing 104

Webbiquity

MARCH 1, 2016

Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Over 50% of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. SEO leads have a 14.6% close rate, while outbound leads have a 1.7%

SEM 100

SEM Paid Content Stats Paid Search Agency 100

Hubspot

MAY 12, 2020

This might be why only 28% of salespeople say marketing is their best source of leads. Rather than just marketing to a broad target audience and hoping someone calls your sales reps, ABM is a strategy where sales and marketing teams align from the start to create campaigns that cater to their most qualified leads and current customers.

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

NetLine

JUNE 21, 2022

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? How to Know When to Follow Up With Your Leads.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Metadata

AUGUST 6, 2023

In this article, we go deeper into our web personalization product , its features, benefits, and use cases, and most importantly, how it can help B2B marketers like you personalize the buying journey (without spending a fortune or begging their development teams for resources). I also get it.

Buy 52

Buy Personalization Paid Search Agency Allocation 52

chiefmartech

MARCH 22, 2022

But the headline stat that caught my attention was the subhead above: only 19% of marketers (in B2B) reported feeling very prepared for their future in marketing. But even in smaller organizations, the person leading marketing operations should be given the mission and the resources to make sure their team — and the rest of the department! —

Buy 112

Buy Ad Building Training Marketing Automation Services 112

Webbiquity

JUNE 23, 2015

89% of customers begin their buying process with a search engine. The search marketing stats and facts below provide some helpful guidance. 3 General Search and Google Stats and Facts. 9 Organic SEO Stats and Facts. 89% of customers begin their buying process with a search engine. The Wonder of Tech ). Biznology ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

BenchmarkONE

OCTOBER 22, 2018

In bigger corporate settings (and even some frustrating small ones, when they’re run by micro-managers), it can be difficult – if not frustratingly impossible – to get company buy-in from management for major systems overhauls. It beat out lead scoring, testing and long-term strategic planning. . That’s where we come in.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

PureB2B

APRIL 25, 2019

B2B Buying Process. Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. 67% of B2B marketers report their #1 goal is increasing sales leads 53% of marketers have revenue focused quotes. If you liked those stats, how about these? Read on and enjoy!

Stats 62

Stats Top of Funnel Advertising Agencies Marketing Qualified Leads 62

Marketing Insider Group

MARCH 11, 2024

Here’s a stat to chew on: US marketers are now spending 41.9% Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. How many viewers are turning into customers or leads? more on video ad campaigns than they did just five years ago, reaching a staggering $12.66

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Ontraport

NOVEMBER 4, 2019

When you break up your marketing data into five separate stages — Attract, Convert, Fulfill, Delight and Refer — you’ll have a framework to better manage the data and use it to nurture leads and customers from one stage to the next. Stats to track in the Attract stage. Stats to track in the Convert stage. Stage 1: Attract.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Sprout Social

MAY 7, 2019

This leads to important insights about how social can fuel bottomline growth and organizational development. While you dig into all of the data in this latest Index report, here are nine key stats you can bring to your boss right away to demonstrate why social media marketers are a business’s most valuable resource.

Stats 109

Stats Social Media Social Marketing Media 109

Porch Group Media

OCTOBER 1, 2020

(Campaign Monitor, 2019) 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020) 31% of B2B marketers say email newsletters are the best way to nurture leads. Interested in learning more about V12’s industry leading email data and deployment solutions?

Stats 71

Stats Email Marketing Trends Planning 71

Hubspot

SEPTEMBER 23, 2020

20 Co-Marketing Stats to Know in 2020. After seeing co-marketed campaigns, 68% of consumers are able to make buying decisions before even speaking to sales representatives. Roughly 34% of leading brands have 50 to 99 partners, while 67% of brands have less than 100. The State of Co-Marketing in 2020. PartnerPath, 2019 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Vidyard

SEPTEMBER 27, 2018

In an online world, creating demand, generating leads and nurturing them through the sales funnel is critical to business success. Whether you’re trying to sell your boss on making demand creation part of your process, or you’re putting together a new marketing strategy, these stats can help you make a plan that works.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Lead Forensics

APRIL 3, 2024

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Your goal should actually be to generate more of the kind of leads. Let’s assume you’ve done your homework and you know what a good lead looks like for you.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

ClickDimensions

OCTOBER 31, 2019

We uncovered four scary marketing stats that might initially make you want to cower in a corner, but with some tips for making them less horrifying. 79% of marketing leads never convert into sales. This research from MarketingSherpa goes on to tell us that a lack of lead nurturing is a common cause of this poor performance.

Stats 72

Stats Marketing Automation Services Planning Top of Funnel 72

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Convince & Convert

JUNE 25, 2013

This same stat was less than 10% in 2002. This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. 70% of mobile searches lead to online action within an hour. of time to reach your potential customers.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. of digital retailers agree that email marketing is the leading marketing tactic for generating ROI.

Stats 79

Stats Email Marketing Trends Work Management 79

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

SalesIntel

NOVEMBER 24, 2021

Intent data gives actionable information about the purchasing intent of a buyer that can be used for lead generation and lead qualification. This is because the lead data that they have is inaccurate, or messaging fails to resonate. . In B2B, personalized messaging is an effective method to improve lead conversion rates.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent. Prepare to persuade. That’s right. Click To Tweet.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Only B2B

OCTOBER 12, 2020

It creates a bigger wave when you say, “we generated 10,000 leads last week” rather than, “We got 100 leads last week”. On paper it might sound great, but out of these 10,000 leads how many got converted? Is it what you are thinking, the more the leads the more the conversions? What Exactly is Quality Leads?

Lead Scoring 117

Lead Scoring Lead Ranking Sales Qualified Leads Leads 117

Optinmonster

MARCH 30, 2024

Not only do we look to others for buying decisions, but we also depend on it for almost everything else we do. Validate and simplify customer’s buying decisions. Social Proof Statistics: Building Trust 87% of buying decisions begin with research conducted online before the purchase is made.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

NuSpark Consulting

AUGUST 12, 2018

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. TRANSCRIPT.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

Hubspot

MAY 4, 2020

Social Selling LinkedIn Stats. When asked about quality content, 65% of B2B buyers said informational, easy to consume content is an important factor in their buying decisions. CSI Insights reports one in three B2B salespeople say social selling has increased the number of leads they work with. Customer Engagement Statistics.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

EveryoneSocial

OCTOBER 20, 2020

Bazaar Voice ) Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions. There are so many stats on why word-of-mouth and peer-to-peer advocacy outperforms official brand channels and ads, but consider the importance of “WOM” (word of mouth) for hiring, marketing, sales, and retail! McKinsey ).

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104