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Customer Churn: What is it and How Can You Avoid It?

BenchmarkONE

There’s an easy way to explain customer churn: it’s when your customers stop buying from you. . Knowing these answers can lead to a stronger, more long-lasting period of business growth. . You can easily offer educational content in the form of free training webinars , product demos, FAQs, screencasts, and video tutorials.

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Use Video to Prospect Leads and Control the Conversation

Vidyard

According to Google, 70% of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it’s Sales’ job to guide them the rest of the way through the buying journey as a trusted advisor. Get this guide!

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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

She knew she wanted to focus on building an email list right away, but there’s a reason she didn’t go for the usual lead magnet type like a downloadable PDF. What makes Monica’s email course such a powerful, engaging lead magnet? Follow-up with customers who didn’t buy your product. I wanted to drive genuine interaction.

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When to Use Video Throughout Your Marketing Funnel

Vidyard

Maybe you’re getting tons of qualified leads, but a lot of them seem to fizzle out or, worse, they end up going with one of your competitors. One option is to produce insightful MOFU (middle of funnel, that is) video content that will help potential customers make an informed decision when it comes time to buy.

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How to Improve Your Website Experience: 10 User Testing Tools to Try

Hubspot

When our jeans no longer fit, we buy new ones. Littauer sends each website owner a document outlining the problems of the website and a screencast of him reviewing the site. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Seems reasonable, right? Wonderful idea. Sound offbeat?

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12 Solutions to Ecommerce Sites' Biggest Marketing Challenges

Hubspot

Consumers who subscribe to your newsletter give you their email address and are looking for compelling deals, especially during important buying seasons. What is lead nurturing? Lead nurturing is the process of building a relationship with potential customers via email so they eventually become ready to buy and become a customer.

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How to Create YouTube Videos that Generate Views & Subscribers

Webbiquity

But after you start having success at attracting viewers (or already have a big budget), you should buy better equipment. To quickly add subtitles, you can use a tool such as Screencast-O-Matic. If your goal is lead generation , conversions would mean something different. This can save a lot of time.

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