If You Cannot Answer Why Buyers Buy – You Cannot Lead
Tony Zambito
JANUARY 6, 2022
A significant trait that is necessary to lead organizations. Perhaps no “Why” question is more important to B2B or B2C leadership than this: Why do our buyers and customers buy? Leaders who ask 50 colleagues in their own internal organizations are bound to get 50 different answers. Be they B2B or B2C entities. .
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