Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

The ROI Guy

DECEMBER 23, 2010

The best efforts had content initiatives aligned with the buying lifecycle, and promotional campaigns and interaction to provide these key decision-making tools at each stage, driving more than twice the advantage over those social media efforts with low content marketing leverage.

Social Media 40

Social Media ROI Practices Media 40

Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. Throughout his tenure at Choozle, he has been improving the way that advertisers buy media through the Choozle platform.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. Here's what you can do when you take a photo of the following items: Apparel and home goods: Find similar products and where to buy them.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145