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LiveRamp’s ATS identity solution adopted by Hearst magazines

Martech

Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. This means that marketers will be able to buy authenticated inventory Hearst Magazines that does not rely on third-party cookies, mobile ad IDs or IP addresses. Why we care. Processing.Please wait.

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Leads are Hard 

ViewPoint

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Not surprisingly, the “leads” advertisers would get from the magazines were a mixed bag. Guess what.

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The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations. There was a reason for this. An industry in the decline.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

Not only is the content interesting, but the blog is also very well designed with eye-catching images and magazine-like formatting. Four Seasons Magazine. Browsing through it feels like flicking through a glossy magazine with typography that’s almost as beautiful as the photography that takes pride of place. Rosetta Stone.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

But to do that, you need leads. What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. You’ve got a loyal following of delighted customers.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. Advertising is purely promotional, with your brand voice leading the way.

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You Can’t Buy Thought Leadership: How Smart Content Marketing Works

Crimson Marketing

But establishing real thought leadership, the kind that can position you as a trusted source (and one worth buying from), is npt some kind of cheap parlor trick. In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale. Image: Courtesy of Science of Us/NY Magazine.