Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

APRIL 21, 2016

Like knowing that your top quality leads — those that MQL — are 3.4x And a large majority, 72%, are watching all the way through the buying process. Or how about knowing when to send a lead directly to sales when they’ve already consumed the threshold level of video that you know their account has a high propensity to close.

Lead Ranking 50

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 50

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? 79% of B2B marketers have not established a lead scoring model If you don’t know where to start with lead scoring, you’re not alone. Lead scoring is never completed.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

JUNE 17, 2015

According to Google, 70% of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it’s Sales’ job to guide them the rest of the way through the buying journey as a trusted advisor. Get this guide!

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Vidyard

DECEMBER 2, 2014

every demand gen conference ever, but it’s no surprise that your prospects are contacting sales much later in the buying process than they used to. Gone are the days of sales people making the first move – by the time your buyer calls you, they’ve completed over 70% of the buying process on their own.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

JANUARY 2, 2015

Scoring leads is how your sales team can identify high quality prospects and choose which ones to pursue. A strong lead scoring model not only improves the efficiency of your sales funnel and team but also drives increased conversion rates and velocity. So how do you build a strong lead scoring model?

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50

Vidyard

AUGUST 1, 2017

While you may not have feel the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later on in a more subtle and subconscious way. The post Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan appeared first on Vidyard.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Your answer will depend on where the viewer is in on their buying journey. So What Kind of CTA Should You Use?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

SEPTEMBER 20, 2018

And the conversion reaper may be coming for lead nurture campaigns next. Get your demand gen report What’s wrong with lead nurture campaigns? 86 percent of marketers rate their lead nurture campaigns as “average or worse” according to a Demand Gen Report. and giving new life to old leads.

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

Vidyard

AUGUST 12, 2019

They provide the highest quality leads for one simple reason: authenticity. Endy knows their customers: They lead busy lives, many of them live in condos, and they want to buy risk-free. Their talk trigger is a friction-free buying experience. Finally, Americans could buy household items outside of traditional work hours!

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

SEPTEMBER 20, 2018

More than one-third of teams say they can’t detect a difference between leads that have been nurtured and those that haven’t, and a majority of marketers—81 percent—say generating responses has grown more difficult in the past 12 to 18 months. and giving new life to old leads. Download the full report.

Sales Management 79

Sales Management Top of Funnel Banner Ads Sales Cycle 79

Vidyard

SEPTEMBER 27, 2018

In an online world, creating demand, generating leads and nurturing them through the sales funnel is critical to business success. How to crush this step Today’s buyer moves as much as 60 to 90% of the way through the buying process before they engage with your sales team.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

JULY 12, 2021

83% of video marketers say video has helped them generate leads. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Put Your Videos to Work Create, host, manage, and share your videos. Sign Up Free 16. Wyzowl, 2020 ) Tweet this! Wyzowl, 2020 ) Tweet this! Wyzowl, 2021 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Learn how to map your video content to all parts of the funnel and drive viewer’s through the buying cycle with this handy post , or see some awesome B2B video examples for some inspiration. Where will your content live?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

APRIL 26, 2022

Create Personalized Videos for Different Members of the Buying Committee 1.1.2 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Innovators Leading the Charge With Video Trends 2. Innovators Leading the Charge With Video Trends 3. Innovators Leading the Charge With Video Trends 3.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Vidyard

NOVEMBER 11, 2020

Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA 3.7 Example 2: The “Let Me Buy You a Drank” Approach 4.3 Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA. Example 2: The “Let Me Buy You a Drank” Approach. Best Practices for Video Sales Letters 3.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

JULY 27, 2022

Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA 3.7 Example 2: The “Let Me Buy You a Drank” Approach 4.3 For Team Leads and Managers 2.2 For Inbound Lead Follow-Ups—Leave Them Hanging 2.3 For Leads That Have Gone Cold—Surprise Them 3. For Inbound Lead Follow-Ups—Leave Them Hanging 2.3

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. How to Use Facebook Live to Generate Leads 1.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Vidyard

JULY 16, 2019

These can live on a separate section of your website, drawing viewers in for further education to help them decide to buy. You might share what to look for when buying a house, how to save money for retirement, or tips for interior decorating! You don’t have to be a tech company for this to apply to you, though.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Brand Identity 115

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Influence Buying Decisions. When they’re considering buying something and want to research their options, consumers use a variety of methods. Put Your Videos to Work. Sign Up Free.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

JULY 8, 2019

Doing things in-house is the DIY option: You buy video equipment and either hire or assign your marketing team members to be the video production team. Building your own video team, you have the opportunity to accrue talent in-house, draw from a deep knowledge of your brand, and keep and reuse the equipment you buy.

Video Marketing 105

Video Marketing Product Advertising Agencies Paid Search Agency 105

Vidyard

SEPTEMBER 9, 2015

When you go grocery shopping, d o you take a list with you or have an idea of what you’re going to buy? Of course we’ve all probably fallen into the impulse-buy trap (mmm, chocolatey goodness at the register!), but most of the time you’re probably buying based on analytics. Do you buy the Brussels sprouts or the potatoes?

Analytics 98

Analytics Top of Funnel Video Marketing Customer Satisfaction 98

Vidyard

JANUARY 5, 2021

Augmenting your sales process with in-depth analytics is a great thing to aspire to, but the path leading there isn’t the clearest. Here are a few examples of great, actionable questions: Which sales activities lead to the most closed deals? Sales by Lead Source, Average Lead Response Time, and Lead Conversion Rate.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. When they’re considering buying something and want to research their options, consumers use a variety of methods. Put Your Videos to Work Create, host, manage, and share your videos.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

MARCH 23, 2021

High tech has always been a leading industry for video creation. High tech still leads the charge, with an average of 339 user-generated videos per company in 2020. This is logical given the shift to frictionless online buying experiences in the B2C space, where more consumers are looking to do research and purchase online.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

AUGUST 12, 2019

They provide the highest quality leads for one simple reason: authenticity. Endy knows their customers: They lead busy lives, many of them live in condos, and they want to buy risk-free. Their talk trigger is a friction-free buying experience. Finally, Americans could buy household items outside of traditional work hours!

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Vidyard

APRIL 18, 2018

Coming from a sales background, I’m usually the one trying to get people to buy something! And let me tell you—it’s given me a whole new perspective on our own customers and their buying journeys. Of course, I was already aware that customers put a lot of thought into their choice to buy (or not buy) our products.

Thought Leadership 64

Thought Leadership Eye-Tracking Vendors ROI 64

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. That’s why you still need to get your viewers onto an email list.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Vidyard

MARCH 23, 2021

You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

SEPTEMBER 18, 2017

In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. Are you skyrocketing end-users to career-stardom because of how good they’ll look after buying from you? Figure out how to break down your brand narrative into a mini-story.

Video Marketing 83

Video Marketing SIC Paid Search Agency Act-On 83

Vidyard

JANUARY 5, 2021

Step 4: Put Your Findings to Work The Sales Analytics Process Augmenting your sales process with in-depth analytics is a great thing to aspire to, but the path leading there isn’t the clearest. Here are a few examples of great, actionable questions: Which sales activities lead to the most closed deals? Step 3: Apply Sales Analytics 4.1

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vidyard

DECEMBER 29, 2017

When you’re freshly reaching out to a new lead, it’s so important that you stand out and get noticed. Personalization – Top reps spend time learning about an individual and their business & then use this info to connect with leads individually. Increase the chance that late-stage prospects buy.

Response Rate 126

Response Rate Video Marketing Click Rate Sales Cycle 126

Vidyard

APRIL 3, 2019

For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant. Is your YouTube channel going to build awareness or accelerate leads? If you need leads, does your banner and channel description educate potential buyers? ” without irony.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

NOVEMBER 6, 2018

We have even had guys watch one video, pick up the phone, and buy one of the carts immediately.” ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. It was viewed by nearly 12,000 students and shared actively on social media.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

OCTOBER 10, 2018

Video data granted Miovision a deeper understanding of every lead and account. Re hints about which individuals on the buying committee were interested in which products, from acquisition through to retention. They need sales and customer support teams to use it so leads continue to soar through the entire funnel to retention.

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

Vidyard

NOVEMBER 12, 2015

Why would anyone waste money (or effort) on buying or making a cake if they aren’t allowed to eat it? If you’re using video strategically to attract and engage leads, you may have the analytics that tell you which leads are most interested in which of your products. Engage with leads using video. Mmmmm…cake…).

Top of Funnel 50

Top of Funnel Video Marketing FAQ CAN-SPAM 50

Vidyard

DECEMBER 27, 2017

That includes the pointless check-ins, the moonshot deals, and the customers who are happy to talk but will never buy. Salespeople who follow up with leads in under one hour are 7x more likely to have a meaningful conversation with a decision maker. They skip everything that doesn’t move real deals forward.

Sales Qualified Leads 78

Sales Qualified Leads Outreach Cold Calling High Quality Lead 78