Tomorrow People

OCTOBER 31, 2017

Get buy-in from the leadership team. You need to get buy-in by making the case for how a content marketing strategy can help and what safeguards you will have in place to alleviate their concerns. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing. Be a true industry expert.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Tomorrow People

NOVEMBER 9, 2018

Content marketing is a growing sector, but are increased budgets leading to better outcomes? Focus on quality content, not broadness of media buy. One thing that can help a lot is a documented content marketing strategy that all stakeholders within your organization buy into. And that includes the C-Suite.)

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Tomorrow People

NOVEMBER 23, 2018

Webinars will become more important for B2B lead generation. So while you’re not gaining traction from a lead standpoint, you’ll still retaining exposure and the organics to attract potential leads. Read The Future of Content Marketing: 10 interviews with leading CMOs on the trends they’re using to disrupt in 2019.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Tomorrow People

OCTOBER 31, 2017

Getting the buy-in to do something different (almost 50% of marketers struggle). We tend to think gated = generation of leads, ungated = building of trust. It’s easy to see why most marketers struggle with their content marketing strategy. Using their data as differentiation rocket fuel (44% of marketers say this holds them back).

Marketing & Strategy 240

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 240

Tomorrow People

FEBRUARY 27, 2013

That reduces your cost per lead, increases profitability and ensures your salespeople don''t become depressed to the point of bludgeoning themselves to death with blunt instruments. Qualify your leads. How can you get to the stage where interested leads identify themselves? Need leads?

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

FEBRUARY 27, 2013

That reduces your cost per lead, increases profitability and ensures your salespeople don't become depressed to the point of bludgeoning themselves to death with blunt instruments. Qualify your leads. How can you get to the stage where interested leads identify themselves? Need leads?

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

NOVEMBER 16, 2018

Lead nurturing, like lead generation, is of equal importance. Lead nurturing has been around for a while, and yet it's still an effective way for us to educate and reach our personas. You can really understand their pain points, where they are in the buying cycle, and how to solve their problems.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Tomorrow People

NOVEMBER 21, 2017

You can exploit the immediacy to encourage people to act now (buy, book, click, subscribe — whatever) rather than later. Katie Keating, Global Social Brand Strategy Lead, IBM. Live promotions and limited-time offers lend themselves perfectly to urgency-driven, real-time content marketing. Deepens audience connections. Key Takeaways.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Tomorrow People

MAY 10, 2012

Create content that drives sales and leads by planning it within a wider inbound marketing strategy. Use copywriting to focus on the buy rather than the sell. This may sound strange, but your copywriting will create better results when it’s focused on your customer’s buying cycle.

Copywriting 120

Copywriting Tips Business Buying Cycle 120

Tomorrow People

MAY 1, 2012

Copywriting is about buying, not selling. That might sound strange, but has your copywriter asked you about your approach to buying rather than selling - your customer’s buying cycle rather than your selling cycle?

Copywriting 120

Copywriting Buying Cycle Tips Inbound Marketing 120

Tomorrow People

MARCH 30, 2021

The traditional thinking that all B2B decision making is focused on business outcomes is being increasingly challenged.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Tomorrow People

NOVEMBER 12, 2018

Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. Read The Future of Content Marketing: 10 interviews with leading CMOs on the trends they’re using to disrupt in 2019.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Tomorrow People

FEBRUARY 2, 2018

The onboarding process starts by naming four key functions on the client side: the project sponsor , project lead , thought leaders , and the content committee. The project sponsor: your strategic lead. The project lead (or manager): point-person for the day-to-day. Embracing teamwork from the start, by working out who matters.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

MARCH 7, 2013

And over 20% of these 5 billion phones are smartphones - with advanced capabilities to connect to the Internet, browse and buy. Mobile marketing and social media are closely linked — find out how to harness social media to generate real business leads.' Source: How Mobile is Changing Business – Infographic.

Business 120

Business Mobile Marketing Internet Marketing Social Media 120

Tomorrow People

MARCH 7, 2013

And over 20% of these 5 billion phones are smartphones - with advanced capabilities to connect to the Internet, browse and buy. Mobile marketing and social media are closely linked — find out how to harness social media to generate real business leads. Source: How Mobile is Changing Business – Infographic.

Business 120

Business Mobile Marketing Internet Marketing Social Media 120

Tomorrow People

FEBRUARY 8, 2022

Essentially, the ultimate goal is to firmly establish your product in your customers’ minds so that they’re able to imagine future situations where they might buy from you. Other signs of under-positioning may include inconsistent sales volumes and a lack of leads. Over-positioning.

Positioning 177

Positioning Product Tips Segmentation 177

Tomorrow People

MARCH 22, 2018

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is. Well, you’re in the right place.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Tomorrow People

APRIL 25, 2012

So, what do you need to consider to achieve copywriting that actively helps drive visitors, leads and customers? Turn your thinking about your content on its head so that you address your customer’s buying cycle rather than your own selling cycle. diagram for planning content marketing based on a website visitors buying cycle].

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Tomorrow People

FEBRUARY 2, 2018

The onboarding process starts by naming four key functions on the client side: the project sponsor , project lead , thought leaders , and the content committee. The project sponsor: your strategic lead. The project lead (or manager): point-person for the day-to-day. Embracing teamwork from the start, by working out who matters.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Tomorrow People

DECEMBER 11, 2018

Fortunately, new research from the Content Marketing Institute puts some hard numbers on how longer-term thinking leads to greater success overall. When your prospect reads your blog, you don’t yet know who he is: popping up a discount voucher if he buys NOW is a turn-off for him and a waste of effort for you.

Content Marketing 153

Content Marketing Lead Scoring Lead Ranking Webinar Metrics 153

Tomorrow People

NOVEMBER 22, 2019

How to use content to build a lead generation strategy that'll keep your sales team happy. Successful inbound marketing relies on supplying leads with the right information at the right time. Your prospect will add this information to their mental inventory and almost certainly use it to begin the internal buying process.

Lead Gen 177

Lead Gen Marketing Qualified Leads Jigsaw Leads 177

Tomorrow People

MARCH 21, 2012

Many companies still see the purpose of their website as an online aspect of their company profile rather than as a potential source of new leads and business. Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Tomorrow People

OCTOBER 4, 2012

There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. This scattergun approach, which holds no regard for what stage of the buying process the consumer might be at, has reached saturation point. There was a reason for this. An industry in the decline.

Advertisements 120

Advertisements Advertising Word of Mouth Banner Ads 120

Tomorrow People

SEPTEMBER 27, 2012

Segment into groups dependent upon buying behaviour, demographic, response history and stage in the buying process. Your subject line is the first thing a lead will see and can mean the difference between opening and deleting. Follow up every lead. "Batch and blast" email marketing is dead. Long live segmentation.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Tomorrow People

NOVEMBER 17, 2011

Want to outflank your competition, generate leads and sales and grow your online reputation? Nurture and win more leads and customers at less cost. Speed up the buying process and win more business. How to Get Married to New Prospects in 90 Days with Inbound Marketing. Friday, 18th November 2011. Hall 13 Earls Court London.

Business 120

Business Inbound Marketing Consulting Marketing Prospects 120

Tomorrow People

MAY 15, 2012

The statistics show that we’re all using the internet to browse, buy and connect with businesses. Online copywriting, done as part of an inbound marketing approach, however, can boost your leads and your sales – as well as your business reputation. Online copywriting: business risk or business asset?

Copywriting 120

Copywriting Business Inbound Marketing Statistics 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Lead Capture. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Lead Capture. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

MARCH 15, 2012

Most businesses rely on marketing to help attract new leads and sales. The benefits of pull marketing mean that there are some important things that every business-owner should know: Pull marketing allows you to draw in leads and business with less effort, and at a lower cost than traditional marketing approaches.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Word of Mouth Social Networks 120

Tomorrow People

OCTOBER 10, 2011

The essential aspects for growing leads and revenue by generating and maintaining a committed customer-base. Who wouldn’t want to listen when 78% of web users go to the internet first when they’re thinking of buying a product or service? Advanced analytics : Listening isn’t only about finding new leads.

Inbound Marketing 120

Inbound Marketing Ideal Customer Profiles Profiling Keywords 120

Tomorrow People

JANUARY 7, 2021

Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Often, you’ll find that a limited number of concrete changes make a big difference to your lead generation figures. Increased nurturing of the customer as they move closer to a buying decision.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Tomorrow People

JANUARY 30, 2012

Yet it is facing increasing challenges - consumers overwhelmed and desensitised to increasing volume of cold calls plus a growing shift towards the internet and social media for making choices around what we buy. Inbound marketing technology can give you live information on the best leads to approach on the phone.

Inbound Marketing 120

Inbound Marketing Telemarketing Cold Calling Paid Search Agency 120

Tomorrow People

MAY 17, 2012

Inbound marketing technology allows companies to create automated marketing content designed around each stage of the prospect’s buying cycle. Learn more about creating content that drives more sales and leads - download our eGuide What Exactly is Inbound Marketing?

Copywriting 120

Copywriting Inbound Marketing Buying Cycle Landing Pages 120

Tomorrow People

OCTOBER 12, 2011

This is because inbound marketing centres around the strategic use of targeted and compelling content to create and reinforce a relationship with potential leads and customers. It’s carefully crafted and distributed to meet each stage of a clearly defined lifecycle - your potential customer’s buying cycle. White papers.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

Tomorrow People

MAY 3, 2012

Inbound marketing technology allows you to automate your marketing content to match each stage of your prospect’s buying cycle. Learn more about creating content that drives more sales and leads - download our eGuide What Exactly is Inbound Marketing?

Inbound Marketing 120

Inbound Marketing Copywriting Planning Buying Cycle 120

Tomorrow People

OCTOBER 10, 2012

Nurturing and winning leads, at lower costs. Speeding up the buying process. Attracting and retaining business. Building a powerful and profitable social media presence in just 90 days. Building a profitable reputation as a thought leader.

Buzz 120

Buzz Social Media Brand Identity Branding 120

Tomorrow People

OCTOBER 10, 2012

Nurturing and winning leads, at lower costs. Speeding up the buying process. Attracting and retaining business. Building a powerful and profitable social media presence in just 90 days. Building a profitable reputation as a thought leader.

Buzz 120

Buzz Social Media Brand Identity Branding 120