Lattice

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How Marketers Are Using Account Level Buying Signals to Find the Best Leads

Lattice

Some marketers have been fumbling with developing models of their ideal buyer personas to determine what influences their buying decision.

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The Next Generation Platform for Account-Based Everything is Here!

Lattice

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. There are three new use-cases we support here: Building your account/contact database: B2B buying cycles are a team sport. for all key buyers at your target accounts.

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Predictive Marketing 101: How to Operationalize your Predictive Scores

Lattice

Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located.

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Combining Storytelling and Science to Create Real Revenue

Lattice

Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

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How to Get Real ROI from Predictive Marketing and Sales

Lattice

By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects. Getting buy-in into predictive programs.

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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Lattice

Predictive analytics can tell you who will buy, what they’ll buy and when. Most marketers are looking to grow revenue for their businesses by doing one or more of the following: Acquiring new high quality leads to nurture and develop programs against. Acquire High Quality Leads. Prioritize Leads and Accounts.

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Making the Case for Predictive Marketing and Sales

Lattice

Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.