KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Other times, giving customers a deadline to buy or showing how much of a certain product is left can increase urgency and a sense of FOMO. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

OCTOBER 27, 2016

By using RLSA for your AdWords accounts, you have the potential to increase the amount of high quality leads by increasing reach and frequency with users who have engaged on your site but did not convert. Essentially, RLSA allows you to collect data to get a better insight on defining the audience most likely to buy your product.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

KoMarketing Associates

MAY 24, 2022

Building meaningful relationships with prospects to convert them into leads starts with delivering personalized experiences that build trust and drive engagement,” wrote the authors of the report. Approximately 55% have turned to research/survey reports during the buying journey.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

APRIL 6, 2022

This falls in line with data that suggests B2B customers now use an average of 10 distinct channels during their buying journey. Some of the benefits that respondents associated with using an omnichannel approach include improved lead quality (43%), increased ROI/sales (43%), and increased brand awareness (41%).

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

DECEMBER 15, 2021

The American Marketing Association recently published its “Future of Marketing Study,” and statistics showed that overall, 71% of customers are less likely to buy products from a company that sells their data without consent.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

DECEMBER 8, 2021

And, they might not reach out to your company in person until they are ready to buy. Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. Discovery stage. Average visit duration.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 7, 2021

It’s often referred to as if it was the same as lead generation. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JUNE 18, 2019

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. Each content type plays a role in moving leads down the funnel, from awareness to evaluation and (hopefully!) Move Leads Through the Funnel. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. A couple months ago I outlined 14 visualizations meant to aid B2B marketers in understanding the buying journey. B2B Buyer Personas & SEO Lead Generation. The Seven Phases of the Buyer Experience Journey.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

AUGUST 6, 2019

While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. Effective buyer personas lead marketers in this discovery and selection process. Third-Party Campaign Creation. Final Thoughts.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? Regardless of its effectiveness in various stages of the buying process, content marketing as a whole can have a significant impact on companies’ bottom lines.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

KoMarketing Associates

MARCH 6, 2018

The “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report from AdweekBrandshare and Dun & Bradstreet recently found that 63 percent of B2B marketers now buy or sell advertising programmatically – but are their efforts paying off? There is almost an across the board consensus on the fact that programmatic is here to stay.

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

KoMarketing Associates

FEBRUARY 12, 2019

This reality of buying committees may be why account-based marketing has been so successful for B2B marketers to date. The idea of a buying committee is baked into account-based marketing. The average B2B buying cycle is 6 to twelve months. Compare that to the nearly instantaneous buying cycle for B2C purchases.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

MARCH 3, 2020

The days of buying specific parts over the phone are being overtaken by simply shopping online. These questions will help shape ad messaging, keyword strategy and offerings for all online advertising, so making sure they are answered with as much detail as possible will help lead to success. Set Up Google Shopping Ads.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

NOVEMBER 7, 2017

This experience got me thinking about the type of mistakes in SEO program management that, when left unattended to, lead to poor performance and programs that ultimately don’t get continued and renewed. It took three different variations of our recommendation to finally gain client buy-in. Failing to Have a Back Up Plan.

SEO 140

SEO Work Management B2B Advertising Agencies 140

KoMarketing Associates

SEPTEMBER 6, 2018

Yet, they face significant time constraints, which prevents them from putting together compelling proposals to earn internal buy-in on adopting new technology. To ensure their needs are met, marketers need to prioritize pushing past internal resistance to change and earn executive buy-in, so they can do their best work.”.

Enterprise Management 153

Enterprise Management Work Management Marketing Management Budget Programs 153

KoMarketing Associates

JANUARY 2, 2019

PROS recently published an eBook titled, “The Future is Now: Technologies Shaping Commerce” and found that 87 percent of companies that make an excess of $5 billion annually streamline the buying experience for customers. This was compared to just 81 percent of $1B-$5B companies, and 75 percent of $500M to $1B companies.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

KoMarketing Associates

AUGUST 24, 2017

As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. The leading reason why customers have limited engagement with B2B companies is because marketers are sending them too much irrelevant content (34 percent).

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

KoMarketing Associates

SEPTEMBER 29, 2020

Not having in-person events is even bad for lead generation. of marketers to meet new business prospects and to generate leads. And many account-based marketing programs are becoming sophisticated enough to show hyper-targeted ads precisely enough that only members of each company’s buying team see the ads.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

JANUARY 17, 2017

The isolation doesn’t necessarily result in a rivalry, but it can lead to some contention and the effects on the organization can be noticeable. Lead Generation. Most B2B marketers agree that sales lead quality is the most important metric that they measure. Improved Organizational Efficiency.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

KoMarketing Associates

JUNE 1, 2017

As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. Seventy percent of B2B firms say customers now have higher expectations for the experiences they have during the buying process than they did in the past.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

DECEMBER 12, 2017

The main reasons for this increase can be attributed to the realization of B2B marketers that lead generation just doesn’t work as effectively as it seems. Forrester research shows that less than 1 percent of leads turn into customers.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

JULY 27, 2017

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

KoMarketing Associates

DECEMBER 15, 2016

The holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. Where to buy: Nature Bright. Where to buy: Rain Design.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

The holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. Where to buy: Nature Bright. Where to buy: Rain Design.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

JULY 12, 2018

Scheduling or using an on-demand online demo can be a great lead generation tool. Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically. This can lead to additional profit.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

MARCH 5, 2019

Develop Relationships by Lead Nurturing. The “2017 Lead Nurturing and Acceleration Survey Report” from Demand Gen Report found that almost half of companies (46%) are aware that their lead nurturing initiatives have space for improvement. Talking about the importance of lead nurturing in B2B can be a whole post on its own.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

AUGUST 13, 2019

lead quality over lead quantity. marketers focusing on revenue rather than leads. Your competitors don’t have an insurmountable lead. Marketing has traditionally had a lead-centric focus, which is pretty much the opposite of their counterparts in Sales, who have always had an account-centric approach.”.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

lead quality over lead quantity. marketers focusing on revenue rather than leads. Your competitors don’t have an insurmountable lead. Marketing has traditionally had a lead-centric focus, which is pretty much the opposite of their counterparts in Sales, who have always had an account-centric approach.”.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. Two core benefits of this practice are: Improving Organic Visibility. Consistent Brand Messaging & Authority.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

KoMarketing Associates

JANUARY 11, 2018

Eighty-three percent are focused on lead generation, while 82 percent are honing in on increasing traffic to other brand assets. The complex ecosystem of programmatic buying also remains a top challenge, with at least 39 percent of marketers citing this problem. In addition, 84 percent would like to promote their company’s mobile app.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

KoMarketing Associates

FEBRUARY 18, 2016

Take lead generation, for example. MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. One of our clients in the call center industry recently starting including CTAs in their blog posts and has seen 31 qualified leads (directly attributed to blog posts) over the course of just a few months.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

FEBRUARY 20, 2018

Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. Some of the buyer persona data shared included: Existing Buying Process. Existing Keyword Strategy – top 10-15 focus keyword terms that are currently being utilized. Gather Buyer Personas and Data. Success Factors.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120