From Subliminal Madmen… …to Lead Nurturing? Really?
B2B Marketing Traction
JUNE 9, 2011
Because the Internet has changed the way people buy, marketers have to change the way they market. Buyers want information about products and services when they want or need to buy something. Because of the focus on the buyer, a new term and a new activity has emerged in marketing today – lead nurturing. Buyers are in control.
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