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| | FEARLESS COMPETITOR
JUNE 21, 2011 Can Find New Customers help my business?
B2B Lead Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are your lead nurturing campaigns not working? Are they chasing too many poorly qualified sales leads ? Can we help YOUR business?
| | FEARLESS COMPETITOR
AUGUST 1, 2011 3 Reasons why lead nurturing and scoring have NOTHING to do with software
B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Lead nurturing is about telling a great story – from Problem to Solution.
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| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 13, 2009 How Demand Generation Systems Handle Company Data: Diving into the Details
More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. So, the bottom line is that you really do need to look at product details early in the selection process.
| | FUNNEL FOCUS
JULY 28, 2010 Marketing Automation + CRM = Higher Customer Acquisition
Several of our latest enhancements to Manticore Technology VII involve improvements to the way the system interacts with Salesforce.com. few of the challenges that are answered by integrating marketing automation and CRM include: Improved lead disposition. Lead scoring is a powerful tool for ensuring that your salespeople are not chasing prospects who aren’t yet ready for sales conversations. With this structured process in place, more initial calls result in productive conversations instead of dead ends. Proof of marketing contribution to customer wins.
| | LEADSLOTH
JANUARY 12, 2010 Marketing Automation Trends for 2010
4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience. Christoper Doran , CMO, Manticore Technology. Scott Mersy , VP Marketing and Products, Genius.com. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep.
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FUNNEL FOCUS Interview with DemandGen Report: How Financial Service Companies can Benefit from Marketing Automation
| FRIDAY, FEBRUARY 25, 2011
DemandGen Report interviewed me along with several other industry insiders to profile the key automation features that can help financial services marketers address the complex nature of the buying
process and nurture prospect across their entire lifecycle. The Mutual Fund Manager who creates and manages the actual product
, works with a Wholesale Distribution Group who markets the funds to registered investment advisors (RIAs) and broker/dealers (B/Ds) who then sell the investment products
to consumers. As stated above, the lead
/relationship nurturing capabilities are key. MORE >>
FUNNEL FOCUS Interview: Jeff Erramouspe Discusses the Difference Between Drip Marketing and Lead Nurturing
| THURSDAY, MAY 26, 2011
In the Lead
Nurturing Cookbook , Jeff Erramouspe, President here at Manticore
Technology and frequent contributor to our blog, participated as a “Guest Chef,” offering marketers advice on how to successfully execute nurturing programs using their marketing automation platform. Here’s what he had to say: Emily Mayfield: In the Expert Chef Tip section of the Lead
Nurturing Cookbook, one of your tips was to design your nurture program to create a journey for leads
rather than merely just staying in front them. Lead
nurturing, on the other hand, is a very active process. MORE >>
DELICIOUS B2BMARKETING Demandbase: A New Twist In The Lead Management Automation Market
| FRIDAY, JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead
Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy
or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. In fact, 88% said Web sites were important in helping them decide what to buy
. The technology appears useful at both ends of this spectrum. MORE >>
DELICIOUS B2BMARKETING B2B Lead Management Market Heats Up
| FRIDAY, JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead
Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead
generation and management solutions. Most recently, Marketo just announced their lead
management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product
presentations and overlap between categories. MORE >>
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