Tomorrow People
JUNE 6, 2017
Generating quality leads is essential for any B2B marketer. It enables you to provide value to your visitors, develop their trust, and take them confidently through the buying cycle. A website is a great tool to help with this.
Tomorrow People
MARCH 22, 2018
Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is. Process, not points.
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Tomorrow People
JULY 19, 2022
Christensen, the pioneer of the jobs-to-be-done framework, argues that people buy (or in his words, ‘hire’) products because it’ll help them complete a ‘job’ they believe needs to be done. Leads could be trials started, demos requested, or even thought leadership content downloaded that’s related to the new product. Example 2: Upscope.
Tomorrow People
NOVEMBER 6, 2020
Most notably, how has the buying behavior of our audience changed and evolved? How are their preferences and buying behaviors changing? Lead generation content created to engage with this audience puts contacts into a pipeline, but what about those “lower down the food chain”? Lots of questions, lots of answers.
Tomorrow People
JANUARY 7, 2021
Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Often, you’ll find that a limited number of concrete changes make a big difference to your lead generation figures. Increased nurturing of the customer as they move closer to a buying decision.
Tomorrow People
APRIL 10, 2018
Not taking the time to qualify that the prospect is likely to buy, that you have a good chance of winning the business and that the opportunity is worth winning means that a lot of effort gets wasted on opportunities that should never have reached an advanced stage in the pipeline in the first place.
Tomorrow People
NOVEMBER 23, 2018
Webinars will become more important for B2B lead generation. If you’re not thinking about how customers are buying now, how technology is changing to adapt to whatever’s new, and trying to build out a program for it, you’re going to miss out and let opportunities slip by. The dynamic of buyers has changed.
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