KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. ” to “I’m ready to buy from this site!”

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

JANUARY 11, 2018

Eighty-three percent are focused on lead generation, while 82 percent are honing in on increasing traffic to other brand assets. The complex ecosystem of programmatic buying also remains a top challenge, with at least 39 percent of marketers citing this problem. Budgeting for Mobile Marketing Initiatives.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

KoMarketing Associates

FEBRUARY 18, 2016

Take lead generation, for example. MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But, Wait: What About Other Lead Gen Tactics? The above isn’t, by any means, meant to imply that content marketing is the best or only form of lead generation. Clearly not.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

SEPTEMBER 29, 2020

Not having in-person events is even bad for lead generation. of marketers to meet new business prospects and to generate leads. And many account-based marketing programs are becoming sophisticated enough to show hyper-targeted ads precisely enough that only members of each company’s buying team see the ads.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

AUGUST 6, 2019

While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JULY 12, 2018

Scheduling or using an on-demand online demo can be a great lead generation tool. Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

KoMarketing Associates

MARCH 19, 2019

Unlike other objectives for social media advertising, such as engagement and website visits, trying to acquire quality leads involves choosing the correct audience that will ultimately buy the product or service. For quality leads specifically, this includes targeting key decision makers and higher level executives.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

DECEMBER 12, 2017

The main reasons for this increase can be attributed to the realization of B2B marketers that lead generation just doesn’t work as effectively as it seems. Forrester research shows that less than 1 percent of leads turn into customers.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

JUNE 18, 2019

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. Each content type plays a role in moving leads down the funnel, from awareness to evaluation and (hopefully!) Move Leads Through the Funnel. Final Thoughts.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

JANUARY 17, 2017

Lead Generation. Most B2B marketers agree that sales lead quality is the most important metric that they measure. As a result, lead generation tops the list of organizational goals for B2B content marketers.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

KoMarketing Associates

SEPTEMBER 13, 2018

Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing. Gathering Leads for Sales. After all, working on marketing in an industry is sometimes not as immersive as working in the industry itself, selling and buying products and services.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. TechTarget’s Content Essentials for Technology Buying Teams Worldwide.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

FEBRUARY 20, 2018

List of Top Competitors – those that compete in search as well as general business (these are not always the same). Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. Some of the buyer persona data shared included: Existing Buying Process.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

FEBRUARY 12, 2019

This reality of buying committees may be why account-based marketing has been so successful for B2B marketers to date. The idea of a buying committee is baked into account-based marketing. The average B2B buying cycle is 6 to twelve months. Compare that to the nearly instantaneous buying cycle for B2C purchases.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JULY 2, 2020

If you want to attract the type of senior B2B buyers who most influence buying decisions, create ads that think at the same level as those buyers. Don’t spend weeks creating a piece of content for B2B lead generation when people really only want something simple and actionable. Clearly, it’s working. Strategic ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Chief Marketers’ report shows that online demand generation channels are displaying the largest growth for B2B lead generation in 2014. The slide deck listed above breaks out each region and provides an aggregate summary.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. Consistent Brand Messaging & Authority. Any content that’s linked from external sources should also stay.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. B2B marketers struggle with common challenges. A growing list of tactics and technological opportunities further complicates the process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

FEBRUARY 15, 2018

Take this example for “buy copier” which brings up an ad for OfficeDepot: When you click on the link, it takes you to a page about all-in-one printers that are also copiers: We can presume that when someone is searching for “buy copier” they want a copy machine, not an all-in-one printer.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

APRIL 4, 2017

I’m excited to announce the launch of our first report developed in coordination with Ascend2 : The State of Lead Generation – Benchmarks for the Complex Sale. The key question asked: What strategies and tactics are significantly increasing lead generation effectiveness in a complex sale situation?

Multi-Channel 128

Multi-Channel Lead Generation B2B Marketing Lead Scoring 128

KoMarketing Associates

AUGUST 28, 2018

Transactional Intent – and lastly, these queries are more representative of a purchasing action, or more directly related to the buying process. This is because the types of leads generated will be more in-line with broader content marketing objectives, matched to strategic SEO keyword targets.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

DECEMBER 8, 2015

Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

APRIL 20, 2012

There are many factors that influence how and what consumers buy. Pardot assembled a collection of landing page-specific posts and other resources into a comprehensive infographic to help you create a landing page that will take your lead generation to the next level. Source: The Anatomy of Content Marketing Return to the Top.

Content Marketing 120

Content Marketing Landing Pages Storytelling Content 120

KoMarketing Associates

APRIL 2, 2019

It kickstarts the momentum for brand awareness and credibility while strengthening lead generation efforts. It matters in people’s perceptions and it leads people to decide whether or not they’re going to buy your product and become a customer for life.” Source AdExchanger).

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MARCH 30, 2012

From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. Mobile searchers are looking for “ instant gratification ” (call, buy, or download now) and want to see 1-click actions. Time on device versus time on desktop are different.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

MAY 31, 2012

Twelve percent of Chief Marketer’s respondents said their company currently has mechanisms in place to score social leads based on likelihood to convert, and 19 percent who don’t have such tools say they are working on building them. So what’s a marketer to do? Identify solutions and figure out ways to execute them.

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

MARCH 21, 2013

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

JANUARY 16, 2014

Provide a benefit: One of our previous industry news articles reveals 72% of B2B buyers begin the buying process with a Google search. Include a call to action: Blogs can act as a unique lead generation vehicle. A few questions to ask yourself: How can I catch their attention? Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

MARCH 7, 2013

Brian Carroll (@brianjcarroll) : “Executive Director MECLABS, founder InTouch, author, B2B, sales, marketing, lead generation, nurturing, management, Helping Ethiopian orphans @Foreverfamproj” Follow Brian at https://twitter.com/brianjcarroll. that advance the buying cycle: Founding member @savvy_b2b blog.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MAY 3, 2022

The B2B buying cycle has gotten longer—a lot longer. That’s a long time to nurture a lead. . Lead Generation. Lead generation is one of the top goals of B2B content marketing. How do you tell if your content is improving your lead gen process or holding it back? A recent study found 74.6%

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

FEBRUARY 23, 2022

Lead Generation . LinkedIn is an ideal place to reach B2B buyers in every stage of the buying funnel. . If your organization has a robust PPC strategy on other platforms, lead generation or website conversions may be a better fit. . The B2B buying cycle is getting longer and more complex. Brand Awareness .

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226

KoMarketing Associates

JANUARY 15, 2019

According to previous research, B2B buyers are still looking at a wide range of information sources during the buying process. The “ 2018 B2B Buying Disconnect ” report from TrustRadius discovered that buyers look at an average of 4.9 different sources of information during the buying journey — why do you think this is the case?

Consulting 121

Consulting B2B Marketing B2B Case Studies 121

KoMarketing Associates

OCTOBER 2, 2018

F rom the TimeTrade survey: The results of TimeTrade’s survey are meant to offer clear, revenue-impacting indications for how organizations can better understand market dynamics, customer engagement trends, and buying preferences that shape core industries that B2B marketers operate within. Why This Report is Significant.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. Content Promotion Workflow: The content journey has only begun when you click “publish.”

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157