Direct Response Coach

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Generating a Lead vs. Buying a Lead

Direct Response Coach

I never know what it will cost to generate a lead for a particular client until after we’ve run some [.]. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web Marketing'

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How many people on your list actually buy what you sell?

Direct Response Coach

It seems like everyone has a list these days – which is a good thing. Thanks to the growth of email and the email service provider (ESP) industry, businesses of all types and sizes are staying in touch and communicating with their prospects and clients. Email has made it so easy and affordable for everyone [.].

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Why your market universe size dictates your strategy

Direct Response Coach

Put another way, how many people in your market universe could actually buy this product or service? Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' I ask this not to determine how big of a budget they will need – or how big of sale I [.].

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Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail

Direct Response Coach

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The post Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail appeared first on McCarthy and King Marketing.