Customer Experience Matrix
APRIL 18, 2012
Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory.
Customer Experience Matrix
FEBRUARY 25, 2015
If the pendulum is really swinging the other way, then sales people will be taking a more active role earlier in the buying process. It only applies in B2B and considered-purchase B2C relationships where actual salespeople are involved in the buying process. Let me be clear: this is a shiny new idea which could quickly lose its luster.
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Customer Experience Matrix
AUGUST 13, 2013
Its particular strength comes from sending follow-up email surveys directly to leads to find out what happened: were they contacted by the channel partner? did they eventually buy? is there someone else at their company to talk to? is there something else they might purchase?
Customer Experience Matrix
OCTOBER 1, 2011
The promise of the Web here is in targeting consumers with the right offers and improving the interactivity with consumers to make a buying transaction happen from start to finish. Well, actually it has been here for the past 4-5 years in lead generation, and in banner advertising too. It is essential for targeting.
Customer Experience Matrix
AUGUST 22, 2011
This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well. I spent several hours this morning at the Affiliate Summit East in New York.
Customer Experience Matrix
OCTOBER 12, 2009
Summary: marketing performance measurement can start with simple response tracking, and grow in stages to show business impact, track the buying process, optimize results and demonstrate strategic alignment. Understand the Buying Process. Each stage adds new data, systems, measures and processes.
Customer Experience Matrix
JANUARY 20, 2009
I guess it’s a safe bet that salespeople jump quickly on leads who are about to purchase and pretty much ignore the others, so this finding strongly reinforces the need for nurturing campaigns that allow marketers to keep in contact with leads who are not yet ready to buy.
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