B2B Marketing Traction

MARCH 14, 2014

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. ” People don’t want to be called with pitches when they’re not buying. Now people want to find the right resource when they’re ready to buy.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. This was your TOFU, or your activity generating leads at the top of the buying funnel.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 27, 2011

What is it about the pitch that makes us want to buy? The pitch can feed an emotional buy and lead us to act based on intuition not facts. We buy in, perhaps see a flurry of activity in advertising, search engine optimization, web site updates or whatever tactics were sold in the pitch, and we feel good. Did you buy?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

MARCH 23, 2012

Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. They want someone they trust to tell them what to buy. ” Most of the answers you will find are from the service-providers who make money on PPC.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

OCTOBER 17, 2011

“ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates. If you understand your buyer’s buy cycle, you can calculate exactly what you need to spend in order to generate the revenues you need.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

MARCH 12, 2010

Your competitors will be educating your target audiences in this stage, so the key tactic here is lead generation and engagement to develop early adopters into customers. Maturity Stage of Marketing Product Lifecycle.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100