Anything Goes Marketing
MARCH 7, 2007
RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". In the downloadable PDF, they provide 6 lead generation insights for 2007. Were they not ready to buy yet?
Anything Goes Marketing
OCTOBER 1, 2006
This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. By lead generation I mean very simply: "generating new prospects that will buy your products or services". If your goal is lead generation then these tips should get you there.
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Anything Goes Marketing
AUGUST 24, 2006
Easy question - when they're ready to buy them!! Marketing Sherpa has just published a case study in which Career Builder improved its conversion rate by adding a "learn more" button underneath the "buy now" button on its home page. It demonstrated that people don't want to be forced into buying something until they're ready.
Anything Goes Marketing
OCTOBER 20, 2009
Whether you have content generated for your nurturing campaign or you discover that you already have the content you need from your previous marketing campaigns , you still need to align this content within your lead nurturing campaigns to match your prospects’ buying process. Focus on leads that are in the funnel.
Anything Goes Marketing
MAY 12, 2007
You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. What does this mean for marketers and online lead generation?
Anything Goes Marketing
NOVEMBER 16, 2008
For your nuturing campaigns, create a document that outlines all of the marketing content that you have and map this to the buying process of your target audiences that you have identified (assuming you have created defined marketing segments). Reduce the amount of time it takes for qualified leads to be followed up with.
Anything Goes Marketing
NOVEMBER 29, 2006
Picture this - you're an IT Systems Architect and you need to buy a new blade server today. Using Chat for Lead Generation When I clicked on IBM's chat button, I was told that no one was online. The possibilities with chat are endless for B2B lead generation. Tags: B2B lead generation.
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