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How to Use Trigger Events for More and Better Leads

markempa

People aren’t ready to buy when we want to sell. ” What are trigger events and why do they matter? In my all of my experience working with complex sales, I’ve not seen a customer buy without some trigger event driving their motivation. Trigger events helped this company increase sales conversions by 400%.

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A B2B Sales Rep’s Guide to Selling to the C Level

Zoominfo

Every step of the buying process should be easy. Stay relevant to what your prospects do, need, and hope to achieve. Stay relevant to what your prospects do, need, and hope to achieve. Position your product or service as an urgent need or else your prospect will continue to put off buying. Leverage trigger events.

B2B Sales 190
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A B2B Sales Rep’s Guide to Selling to the C-Suite

Zoominfo

They are also the ones who hold most of the decision making and buying power at a company. Every step of the buying process should be easy. Stay relevant to what your prospects do, need, and hope to achieve. Stay relevant to what your prospects do, need, and hope to achieve. Leverage trigger events.

B2B Sales 162
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10 Best Account-Based Selling Tools

SalesIntel

ABS is a B2B sales model that identifies which organizations are ready and likely to buy using an account-based approach rather than a lead-based or contact-based strategy. It enables you to do sophisticated prospect and contact searches while receiving lead recommendations that may be relevant to your needs. InsideView.

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A B2B Sales Rep’s Guide to Meeting with the C-Level

Zoominfo

Every step of the buying process should be easy. Stay relevant to what your prospects do, need, and hope to achieve. Stay relevant to what your prospects do, need, and hope to achieve. Position your product or service as an urgent need or else your prospect will continue to put off buying. Leverage trigger events.

B2B Sales 165
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A B2B Sales Rep’s Guide to Selling to the C-Level

Zoominfo

They are also the ones who hold most of the decision-making and buying power at a company. Every step of the buying process should be easy. Stay relevant to what your prospects do, need, and hope to achieve. Stay relevant to what your prospects do, need, and hope to achieve. Leverage trigger events.

B2B Sales 100
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Sales and Marketing Alignment: Thought Leadership with Jill Konrath

Adobe Experience Cloud Blog

Using that information, they should determine how to best interact with customers throughout their entire buying cycle. Your post, How to Shorten Your Sales Cycle , advises following "triggering events" (such as include mergers) that indicate a prospect could benefit from the service you provide. Create a resource-rich sales portal.