Tony Zambito

MAY 11, 2011

Image via Wikipedia.   This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies.    Creating new and distinctive buying behaviors that can exists among complex solutions and organizational goals. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

Biznology

FEBRUARY 9, 2018

It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. Why build a keyword ontology?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Marketing Interactions

SEPTEMBER 14, 2021

Attention is fleeting if information isn’t relevant. B2B buyers want the information they seek with a minimal expenditure of effort. According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.” They want the easy button.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

seo.co

JULY 19, 2021

Compared to other search engines like Yahoo and Bing, Google is the de facto source of information on the internet. To put it simply, it organizes all information on the internet and compiles them into results based on how relevant they are to a query. For example, the internet serves as a library of information.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Tony Zambito

MAY 11, 2010

Image via Wikipedia.   All can offer helpful information and insight into how to better meet the needs of customers. To deeply understand why buyers buy requires a deep understanding of buyer’s goal orientation.  The concept of goals has been around for centuries.  Humans

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

ClearVoice

FEBRUARY 4, 2020

There is probably no reason to visit your site except to get basic contact information or to confirm your services. It’s the mini-version of Wikipedia for your industry. It’s the mini-version of Wikipedia for your industry.' Tune your frequency to your buying interval and sales cycle. A digital business card.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Martech

OCTOBER 9, 2023

As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. Get a quick introduction to cognitive biases from Wikipedia. This is what good copywriting is all about.

Marketing AI 131

Marketing AI Marketing & Strategy eCommerce Banners 131

ClearVoice

MAY 10, 2022

That section contains information like page title, background color, and fonts. ” “Best time to buy a car” becomes “Get the best deal on your next car.” Search engines should be able to clearly tell where to send visitors for specific information on your site. ” Write a compelling CTA.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

DemandBase

JUNE 18, 2020

Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google. When asking about their company, why not utilize Wikipedia to identify obscure facts about the organization that, typically, only people that work there would know?

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Exo B2B

JUNE 29, 2023

According to Wikipedia, branding is “a kind of brand power. That’s why brand and product consistency are so important to your customers’ buying experience. It gathers valuable information that can help shape your company’s brand image. You have to stop working in silos as if brands were separate entities.

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

KoMarketing Associates

AUGUST 28, 2018

Informational Intent – these search queries represent information seeking objectives and the desire to learn more about a particular topic of interest. Transactional Intent – and lastly, these queries are more representative of a purchasing action, or more directly related to the buying process.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Savanta

FEBRUARY 10, 2015

After all, if we lose the trust of respondents that their personal information and opinions are safe with us, then we’ll lose their support. Kristin’s Wikipedia page shows that she knows a thing or two about growth, so her session at IIeX Europe 2015 is well worth popping along to.

Privacy 120

Privacy Wikipedia Paid Search Agency eCommerce 120

TrustRadius Marketing

OCTOBER 27, 2022

This is essentially where they take their time learning vital information about potential vendors. It can be simple when vendors are transparent and an absolute nightmare when you have to dig deep for any morsel of information. TrustRadius Wikipedia YouTube LinkedIn Facebook Twitter Crunchbase and similar platforms .

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Method and Metric

OCTOBER 2, 2019

Be aware that the same spammy tricks that will get you in trouble with Google still apply here – practices like link buying, link spamming, and link manipulation. Bing likes to find answers and it likes to find them fast, so ensure that your content is clear (to the point), rich (lots of information), and easy to find (well organized).

Optimization 88

Optimization Wikipedia Amazon Domain 88

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. These are often informational searches in the form of questions or longer-tail queries. Why Is Top-of-Funnel Content Important for SEO?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Brightedge

APRIL 27, 2022

Google gives the following advice: “For informational content: very high quality MC (main content) is original, accurate, comprehensive, clearly communicated, professionally presented, and should reflect expert consensus as appropriate.”. Commercial - Commercial keywords signify a desire to buy a product.

SEO 64

SEO Effectiveness Allocation Keywords 64

Conductor

OCTOBER 11, 2022

Today, its focus is on making the user experience as seamless as possible, so users can find the right information they are looking for as quickly as possible. Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase. These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Biznology

JUNE 8, 2018

The primary way that a site gains authority is by publishing insightful, accurate, or definitive information in a compelling way, so that other people will want to link to it. In the book I said you should be the Wikipedia of your most important topics. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Marketing Insider Group

SEPTEMBER 13, 2012

Wikipedia describes content strategy as “…the practice of planning the content creation, delivery, and governance. This is a simple argument: The web, social and mobile revolutions have changed the world connecting all of us and enabling the seamless flow of instant information. What is Content Strategy?

Marketing & Strategy 100

Marketing & Strategy Wikipedia Content Custom Publishing 100

Scoop.it

SEPTEMBER 22, 2020

Based on this information, you will get a direction into the kind of copy that needs to be written. To help you create a killer email copy, we are here with 5 tips that Wikipedia won’t tell you about. For instance: Use text like BUY NOW TO GET 50% OFF. Write crisp subject lines that pique the subscriber’s curiosity.

Conversion 86

Conversion Optimization Content Curation 86

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. For example, say you write an informative article explaining that manufacturers produce lighters in bright colors with a list of all the colors and shades you’ve seen.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Directive Agency

FEBRUARY 25, 2019

Advertising is not advertising when you’re merely providing information and answering questions. Search intent can be divided into three basic categories: informational, navigational, and transactional. Informational Intent. Let’s take a look at the SERP for an informational intent keyword. Let’s get started!

PPC 67

PPC Intent Campaigns CPC 67

Webbiquity

FEBRUARY 14, 2010

Buy yourname.com if it is available. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Consider writing a Wikipedia page about yourself. Use the domain to build a professional website (e.g.,

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Digital B2B Marketing

DECEMBER 4, 2012

Here are three examples of how marketers will be able to use this information to improve their social media marketing programs. Warning: Do Not Use Value To Buy Likes Whatever you do with it, do not use it as an allowable spend to begin buying Likes or Followers. Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Tony Zambito

OCTOBER 5, 2011

Image via Wikipedia.   This perfect storm of uncertainty and chaos making the ability of marketer’s to communicate with buyers extremely challenging and causing sales organizations to struggle in being relevant to the buying process.  We are living in a world that is fraught with uncertainty. 

Buyer Personas 100

Buyer Personas Wikipedia Demand Generation Analysis 100

Terminus

NOVEMBER 9, 2020

If you’re reading this you’re probably a B2B marketing or sales person and you might not be familiar with “psychographics,” so here’s the Wikipedia page. It’s why consumer marketing is so spooky-good these days.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Content Marketing Institute

MARCH 2, 2018

A Wikipedia entry offers two slightly different definitions in its first two sentences. Is the definition of content simply information? In its resulting post, CMI founder Joe Pulizzi said content is “compelling information that informs, engages, or amuses.”. Notice how option c goes back to content as information.

Content 110

Content PR Wikipedia Click Rate 110

Moz

SEPTEMBER 20, 2020

When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. If they find the information they’re looking for on your site, they’re less likely to return to Google within seconds and explore a different result (pogo-sticking). Informational.

Intent 75

Intent SEO SERP CMS Development 75

Tony Zambito

MAY 12, 2011

Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    What do these new buying cycles look like? 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Bannerflow

SEPTEMBER 14, 2018

For example, media buying and targeted advertising. These audience segments can include customer information, demographics, household income, past browsing behaviour, purchasing information, location, and device, etc. By using a DSP advertisers can buy inventory through a process known as real-time bidding (RTB).

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Exchange Funnel Advertising 63

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.  Informing Content Strategy with Buyer Persona Development (customerthink.com).   Related articles. . 

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

APRIL 28, 2010

Image via Wikipedia.   Just as the invention of the printing press created the advent of knowledge and information being made available to the masses, the compass meant civilizations were given the tool to explore.    The buyer persona development process is meant to be informing and exploratory. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.   Buying today has become more sophisticated and has a multitude of variables that did not exist even a decade ago.    Without investing in informing buyer insight, executives will be in the dark on how to craft buyer experiences that makes them part of an organization’s buying strategies. . 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Anyword

FEBRUARY 16, 2022

Unlike writer’s block, which even gets its own Wikipedia page , CBPS can’t wait for all kinds of therapies. It takes me only minutes to give the platform the information it needs to build all sorts of interesting copy variations. Why should I buy from you right now? That email copy needs to be done, now.

Copywriting 56

Copywriting AIDA Marketing AI Lead Scoring 56

Tony Zambito

JUNE 26, 2011

Image via Wikipedia.   What we do know is that B2B buyers are demanding more social experiences in their buying processes.     Many processes made “social”, including buying, are beginning to take on a perpetual cyclical nature whereby where one starts and one ends is a blurred vision. 

Business 100

Business B2B Demand Generation Agencies Wikipedia 100