Smashmouth Marketing

SEPTEMBER 8, 2009

We have identified a number of "choke points" in the selling process, mostly in the area of access to information and time spent on activities that (should) support the selling effort. empowers sales people with simple, efficient access to information about customers and prospects already in context, usable from the start.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 8, 2009

We have identified a number of "choke points" in the selling process, mostly in the area of access to information and time spent on activities that (should) support the selling effort. empowers sales people with simple, efficient access to information about customers and prospects already in context, usable from the start.

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 28, 2009

However, after exposure to inside sales reps for the variety of products/solutions they use, many of these customers have come to realize the benefits of having someone readily available with access to and knowledge of all pertinent internal resources and information systems. The impact on demand gen?

Cold Calling 100

Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

JUNE 30, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Provide basic information to open the knowledge share, provide links to other information, and keep it short enough that someone can scan it and/or absorb it at the pace they desire. Keep it simple.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Provide basic information to open the knowledge share, provide links to other information, and keep it short enough that someone can scan it and/or absorb it at the pace they desire. Keep it simple.

Relevance 100

Relevance Demand Cold Calling B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 28, 2009

However, after exposure to inside sales reps for the variety of products/solutions they use, many of these customers have come to realize the benefits of having someone readily available with access to and knowledge of all pertinent internal resources and information systems. The impact on demand gen?

Telemarketing 100

Telemarketing Deliverability Inbound Marketing Paid Search Agency 100

Smashmouth Marketing

DECEMBER 30, 2008

Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Kim: When you've got a long sales cycle, you've got to keep building the relationship and trust with your leads by delivering them information they value - that means information that's relevant to them and explains the issues you can help them resolve. And that can make a big difference - especially when there are buying committees.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Kim: When you’ve got a long sales cycle, you’ve got to keep building the relationship and trust with your leads by delivering them information they value – that means information that’s relevant to them and explains the issues you can help them resolve. And that can make a big difference – especially when there are buying committees.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

JUNE 24, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 25, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Ranking 100

Smashmouth Marketing

DECEMBER 21, 2008

The conversation was extrememly informative, not just for One Hen, but for myself as well. They scan interesting topical information, present it to us for one of us to respond and even take responses by cell phone (voice that is). I typically only share helpful information or provide links to my blog posts at BuzzStream.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 15, 2008

The conversation was extrememly informative, not just for One Hen, but for myself as well. They scan interesting topical information, present it to us for one of us to respond and even take responses by cell phone (voice that is). I typically only share helpful information or provide links to my blog posts at BuzzStream.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

JANUARY 19, 2023

You can post a wealth of great information on your website through blogs, white papers, articles, and more. While you can buy ads on these third-party sites, posting your own, existing content gives you more authority and helps to make a stronger initial connection. That helps to create organic traffic. It’s free and easily trackable.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

MAY 19, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. philosophy to “sell in the way your customer wants to buy” (or engage). In innovative, Sales 2.0

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. philosophy to “sell in the way your customer wants to buy” (or engage). In innovative, Sales 2.0

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100