B2B Customers Consult About Five Information Sources During Buying Journey
KoMarketing Associates
APRIL 30, 2018
As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9
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