Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Valasys

DECEMBER 20, 2019

With the digital footprints of the prospects studded all across the web & marketers having an Engle-eye to keep the track-records of the buying histories, research methodologies & the omnichannel research habits of the prospects, targeting nowadays is as virtual, refined & niche-based as one wants it to be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Strategic-IC

JULY 2, 2018

The question over how to resource account-based marketing stems from a requirement for higher levels of personalisation than traditional lead gen campaigns. Both departments need to agree on account selection criteria, reporting metrics, and lead qualification so that prospects can be engaged at the right time, via the right channels.

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). A colossal waste of time and resources spent trying to sell to prospects that have no real need, or desire to buy from you. The result? Bottom line: it’s a numbers game. Interactive content. Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Smashmouth Marketing

SEPTEMBER 23, 2009

TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09. ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos. MktgExperiments : @brianjcarroll : study shows 28% of early-stage leads take 100+ days to become sales-ready.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100