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Digital B2B Marketing

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Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

In B2B marketing organizations, content marketing aims to help buyers buy. So before you start creating more content to move prospects through your buyers journey, step back and consider how to help prospective buyers buy. The Buyer’s System Works Today Your prospect’s business works without you.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

So should you rent, buy or build an email list? Buying a B2B List. While it is true that quality is lower, the relatively low cost still works out well for many companies. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. This guide will get you started.

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Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Current marketing wisdom says content should be mapped to buying cycles. Question: Where is awareness most valuable in the buying cycle? It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Stage zero content is fundamentally different from buying cycle content. Consumable.

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The Importance of Woozles in B2B Marketing

Digital B2B Marketing

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? And what does that have to do with a woozle?

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Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

It comes from the people who are hands on, doing the work in a wide range of situations. Like many of the people I work with at publishers, Toby works on more programs in a month than many of us work on in a year and that position gives him first hand insight into what is working, and what isn’t, at scale.

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Influencer Marketing: 10 Questions for Successful Plans

Digital B2B Marketing

I do not want you to buy my product. I want other people to buy and use my products and services because of you. Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. I do not even want you to use my product.

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Influencer Marketing: 10 Questions for Successful Plans

Digital B2B Marketing

I do not want you to buy my product. I want other people to buy and use my products and services because of you. Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. I do not even want you to use my product.

Planning 100