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ViewPoint
NOVEMBER 8, 2017
Here is a check list to help you see how you’re doing: DEFINE A LEAD: Does every department in your company share a common definition of a lead? For PointClear, a pipeline is a prospect that is just one or two additional actions away from being converted to a lead (20% to 25% of the time pipelines do become sales qualified leads).
ViewPoint
JANUARY 4, 2018
Look at this data from an actual PoinClear teleprospecting client: One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25. Leads from these sources, most of which will land in a black hole , all cost more than the PointClear qualified and nurtured leads. per gross lead).
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ViewPoint
MARCH 22, 2018
Value selling is PointClear's bread and butter. See this blog for a build vs. buy analysis that takes that argument off the table.). A so-called lead with a company that will never buy is going to end up being a waste of a field sales rep’s time. People buy from people whom they like and trust. No, not at all!
ViewPoint
OCTOBER 3, 2017
If you are buying leads on a pay for performance basis (which means the lead generator makes more money by generating more leads) then to the lead generator everything looks like a lead. They buy a list, market to it, send the leads to sales and then start over again three-to-six months later. Long term, things get even worse.
ViewPoint
FEBRUARY 23, 2018
Is this a person with authority to buy? PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50.
ViewPoint
MAY 23, 2018
There’s value in continued contact with prospects in the marketing pipeline that do have a specific planned next step to be taken within a reasonable time frame, even if they’re not ready to buy now. In fact, buyers perceive value in interacting with sales at every stage of the buying process—even the early stages. True Nurture.
ANNUITAS
AUGUST 30, 2011
Second, defining the process ahead of time will help make selecting a marketing automation tool easier because you’ll now have process requirements which will guide the technology selection. Obtain Executive Buy-in. However, implementing it throughout the organization will go nowhere unless you have executive buy-in.
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