Digital B2B Marketing

NOVEMBER 10, 2011

I do not want you to buy my product. I want other people to buy and use my products and services because of you. Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. I do not even want you to use my product.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

I do not want you to buy my product. I want other people to buy and use my products and services because of you. Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. I do not even want you to use my product.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

JANUARY 5, 2012

We cannot buy something without price checking it thoroughly. Can marketers help? A Hypothetical Scenario Consider making the following changes to how you buy products online. Our refusal to be content. We must assess all of the choices, and be confident we are making the best choice. Yes, they can, but it isn’t easy.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Planning 100

Digital B2B Marketing

APRIL 20, 2011

Give them a taste of that value before they buy the content. Include additional information for someone on the fence about buying it and clearly state that you protect and do not share contact information. Highlight the value someone will receive. The Page Function.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Digital B2B Marketing

MAY 20, 2014

Even the people who ultimately buy from you will never see it! Each response helps to build a more complete profile, but it isn’t critical information. Source , Page 6). Most of your potential prospects will never even see your second form. The Biggest Progressive Profiling Mistake.

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

Digital B2B Marketing

JULY 26, 2011

For example, I was one of the first people at any of the large ad agencies to place an online exchange buy from one of the first fledgling trading desks. When I put on a media planning and buying hat, this and my analytical side drive planning. Many say I’m cheap. I prefer to say I’m focused on value.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MAY 19, 2011

Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value. Yes, being the first brand that comes to mind in the category will help them find you. A strong brand opens doors for sales. It puts your company on the short list. Not in B2B.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Digital B2B Marketing

AUGUST 9, 2012

When online marketing reporting is based on the most recent click (which is the standard across most solutions), your reporting will be inflated for any marketing that reaches your audience shortly before they buy, register or sign-up. Look in measurement silos : This is one area where siloed reporting is helpful. The end result?

Marketing Report 100

Marketing Report Search Marketing Peer-to-peer Marketing Budget 100

Digital B2B Marketing

OCTOBER 18, 2012

By targeting companies in the buying process, you can reach a broader set of decision makers and influencers than you can via email. If you want help getting started with a program, you can contact Bizo or Demandbase (the only current providers I’m aware of), or reach out to me directly and I will be happy to discuss it with you.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

AUGUST 14, 2012

Bring Your Lead Nurturing Program to Advertising As potential customers move through the buying process, online advertising can be tailored, delivering the most appropriate message to each potential customer. Reach Influencers Do you work with analysts, press, investors and others that can help spread your news?

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

JUNE 14, 2011

Today, Bizo announced Switchboard, the first viable attempt I’ve seen to help marketers answer these questions. [No No Disclaimer Needed: I buy advertising through Bizo, which means I pay them, they don't pay me, although they probably bought me lunch once].

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

OCTOBER 17, 2016

Even if two people are looking to buy the same solution but they won’t engage with you in the same way! If you are promoting a simple transactional purpose, this may not help you. But all else isn’t equal! These are different people, we should expect different behavior! So how do you solve the problem?

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

JUNE 7, 2012

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). If so, add it to the comments (and please define it!) CPM : Cost per 1,000 Impressions.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

JUNE 26, 2013

For many companies, simply maintaining visibility and increasing mindshare between buying cycles will be more valuable than actively pushing towards a change and the start of a new buying process. Engagement in long-term, welcome track and event followup programs helps you to identify where a prospect is in their buying process.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

NOVEMBER 7, 2013

Fake follower sites can reportedly tell if you followers are real or fakes and fakes are a sign that you have been buying followers. Clients of the marketers are also included in some cases to help show these at least appear to be legitimate and serious businesses. Reachforce. 117 favorites per day. . 166 favorites per day.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

MARCH 4, 2014

The article has about 75,000 views in less than a day and is a pitch to buy books or training (for as much as $299) to help you land that job. ” Another top comment says “Buy my book on “Why This Is Not An Article” for just $299.99.” But do it with helpful, not hard selling, content.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100