Remove sales

Crimson Marketing

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You Can’t Buy Thought Leadership: How Smart Content Marketing Works

Crimson Marketing

Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? You can establish thought leadership and build awareness through a smart content marketing campaign. Content marketing takes work. – Michael Brenner, former VP of Marketing and Content Strategy at SAP.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

This unprecedented data explosion is increasingly changing the way that people buy. Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before. Marketing analytics is the answer.

Analytics 100
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Is Content Marketing Still Worth It?

Crimson Marketing

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology.

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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

No longer is Sales driving the bus. They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. You need a new approach.

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Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” ” This includes any marketing intelligence that doesn’t give a clear view on how your marketing efforts can be linked to revenue (think web hits and database growth).

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The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns

Crimson Marketing

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. It helps marketers better predict their next move and target marketing campaigns to meet buyers at the right time with the right content. Yes, a marketing opportunity. Why Your Web Experience Data Is Important.

Campaigns 100
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The Buyer’s Journey Is Going Digital

Crimson Marketing

Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” ” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share.