Marketing Interactions
SEPTEMBER 14, 2021
This reduces the effort for your buyers and helps guide their thinking to help them make advances in their buying journey. Eliminating leaps of faith will result in your content producing a flow that compels engagement instead of the confusion that sends B2B buyers back to Google to search for a better answer. No more leaps.
Marketing Interactions
APRIL 14, 2019
The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Buyers say there’s too much content and much of it is too hard for them to understand, delaying their buying process, and often their decisions. Content-Driven Conversations Rely on Nuance.
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Marketing Interactions
JANUARY 3, 2022
Buyers take on buying in addition to their day jobs. Nurturing is the story that supports the journey of buying across the entirety of the change process. Google is only a browser tab away. Namely: In B2B complex purchases, the end users are often not the buyers you sold to, so your audience has shifted. It’s continuous.
Marketing Interactions
JULY 25, 2021
Just ask Google. Natalie Petouhoff says this about ABX (Account-Based Experience) – “ABX is being able to know where the customer is in the buying cycle and using intelligent insights to know when to engage, with what content, and what to say to each and every account.”. Begging for unearned attention. Well, at least in theory.
Marketing Interactions
MAY 23, 2018
But, you’ll also gain an understanding of what’s important at each stage of the buying process, thereby improving your approach to customer experience and journey management. Oh, I have logins to the systems, Google Docs, Slack, and Chatter. Visibility or, more frustrating, the lack of it, strikes home with me.
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