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How Younger Generations are Disrupting B2B Buying

Zoominfo

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. The Generational Shift If your brand is not thinking bigger than your physical offerings, it’s time to start. ” Advocates in Waiting Younger generations are primed to become brand advocates.

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To Generate Pristine Data, Lock Down Your Buying Group

InsightSquared

It forces you and your team to get very, very specific about the people within an account who buy and to define and measure your wins. Allowing every salesperson to define their buying group differently, and record it differently in the CRM, no longer works in ABM. Defining your buying group. Start with your limiting factors.

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The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

This trend has certainly added more twists and turns to the buying process. 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. ? Peer Influence and its Effects on the B2B Buying Process. Hence the importance of peer engagement.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. B2B Buyers Are Getting Younger. Search is Getting More Important.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. You don't want to miss out on this amazing webinar!

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Millennials Take Over B2B Tech Buying — Here’s How (and How Not) to Reach Them

Webbiquity

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Tech buyers really hate B2B marketing tactics. Free trials/accounts. SEO really really matters.

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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

Website lead generation forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. While easy to introduce, B2B lead generation forms are not so straightforward to master. But what comes first is the lead.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. In this webinar, you will learn: The fundamentals of effective lead generation.

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

In today's B2B marketplace, revenue is generated through sales, marketing, and relationships. The missing links in the buying/selling relationship. How to perfect a buying strategy when dealing with manufacturing data. Carving out a sales path for a product. Webinar Date & Time: Tuesday, September 27th at 12:00 PM EDT

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Roadblocks to Delivering a Competitive Buying Experience

Today’s buying experience is extremely challenging to navigate––with a plethora of choices, easy access to research, and competing (often contradictory) voices chiming in. Why are buyer-facing teams struggling and what can be done about it? For a buyer-facing team, the struggle is also real.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

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7 Data-Driven Lead Generation Strategies That Drive Growth

Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Delivering sales-ready leads is a constant challenge for B2B marketers. Get the free guide.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process. How to use before-and-after stories to increase the perceived value of your offer.