Chris Koch
JUNE 11, 2010
Now, you could argue that if marketers improved their ability to generate, nurture, and manage leads from start to finish that those numbers would improve. Most reasonable salespeople will agree that marketers can only do so much in terms of lead generation. Most marketing leads are people who are not ready to buy.
Chris Koch
FEBRUARY 26, 2010
The number of B2B buyers who are ready to buy as soon as they engage with our marketing is small—and social media will make it even smaller. We have to come to terms with the fact that there is a stage of the buying process that comes before the buyers we are pursuing are ready to become leads. We call it the epiphany stage.
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Chris Koch
JULY 10, 2009
We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Social media and lead generation go together. But there is a natural link between social media and lead generation. In our recent Web 2.0
Chris Koch
JULY 31, 2009
He or she emphasizes one revenue generating process that both groups contribute to. Create content that is tied to (and signals) the different stages of the buying process. We need marketing content specifically targeted at that stage, as well as the more traditional stages like awareness and interest.
Chris Koch
SEPTEMBER 9, 2011
These kinds of ideas are generally most useful at the Epiphany Stage of the buying process, when buyers are casting about for ideas but haven’t formulated any specific plans. If these ideas were offered up at a newspaper’s editorial meeting, they’d go in the news hole.
Chris Koch
SEPTEMBER 9, 2011
These kinds of ideas are generally most useful at the Epiphany Stage of the buying process, when buyers are casting about for ideas but haven’t formulated any specific plans. If these ideas were offered up at a newspaper’s editorial meeting, they’d go in the news hole.
Chris Koch
JULY 31, 2009
He or she emphasizes one revenue generating process that both groups contribute to. Create content that is tied to (and signals) the different stages of the buying process. We need marketing content specifically targeted at that stage, as well as the more traditional stages like awareness and interest. What would you add to this list?
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