KoMarketing Associates

MAY 14, 2018

To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. As the buying experience continues to evolve, previous research suggests that B2B customers now have higher expectations than they did in the past. B2B Marketing and the Customer Experience.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Zoominfo

JUNE 11, 2021

Use buying signals to get in front of newly established businesses. These statistics should not discount the lost businesses during COVID.) Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Use buying signals to get in front of newly established businesses. These statistics should not discount the lost businesses during COVID.). Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Only B2B

FEBRUARY 1, 2024

” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. What is the buying probability? That’s the power of intent data.” What are they interested in?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. It’s why I continually promote the entire lead management cycle, from email capture to sales. Sirius Decisions.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. It’s why I continually promote the entire lead management cycle, from email capture to sales. Sirius Decisions.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. What was the most interesting statistic/finding in the report to you?

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. The statistics showed that over the next 12 months, the majority of marketers (88 percent) would like to grow direct revenue/sales through mobile.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. The key to success is consistently delivering value throughout the buying journey until your prospects are ready to purchase.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

KoMarketing Associates

JULY 3, 2017

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016. More than a quarter (26.3

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

SugarCRM

DECEMBER 1, 2015

Gaining executive buy-in for any new technology is not unlike pitching an idea in the shark tank. B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). The post 3 Steps for Gaining Executive Buy-In for Marketing Automation appeared first on Salesfusion.

Marketing Automation 50

Marketing Automation Automation Buy Planning 50

SugarCRM

DECEMBER 1, 2015

Gaining executive buy-in for any new technology is not unlike pitching an idea in the shark tank. B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). The post 3 Steps for Gaining Executive Buy-In for Marketing Automation appeared first on Salesfusion.

Marketing Automation 50

Marketing Automation Automation Buy Planning 50

PureB2B

JUNE 23, 2022

While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago. Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Porch Group Media

JANUARY 14, 2023

Email Personalization Statistics Campaigns that use email personalization perform better overall. For example, a shopper looking for a personalized coffee mug may be more likely to buy if they see a custom graphic they’ve used on your site before. Image personalization is also an effective strategy for email messages.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Content Standard

OCTOBER 22, 2015

Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally. In the past year, one-quarter of marketers increased their content budgets by 30 percent or more, according to a new study by Forrester. Nearly half—47 percent—increased budgets by at least 20 percent.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. On four of the top five themes that buyers said were most important to them, the amount of content marketers were delivering was deemed “not statistically significant.”. These things have nothing to do with buying decisions.

Forrester 80

Forrester Content Trade Show Opinions 80

Top Rank Marketing

SEPTEMBER 4, 2023

The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce. Namely, it showed that 80% of buyers expect the same buying experience as B2C customers. Complacency has never been an option in B2B marketing.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

ClickZ

SEPTEMBER 27, 2019

Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. A recent Forrester survey revealed that only 8% of sales and marketing executives believe their teams are strongly aligned. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Heinz Marketing

AUGUST 20, 2021

A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. In addition, you need a clear understanding of the buying committee members and what type of inputs define them—job title for one. 1 factor driving their marketing performance success.” .

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. Source : Forrester Research. B2B Customer Perspective and Buying Process. 17 Compelling And Highly Usable B2B Marketing Statistics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Interactive spending will climb 9.2%, to $51.5

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Golden Spiral

MARCH 10, 2022

52% of B2B buyers cited case studies as a key factor in their decision to buy. A Statistic to Cite. If you can craft a statistic about how your solution improves your customer’s business or patient’s outcome that sticks in your prospect’s mind, you are bound to be discussed or quoted. Case studies are your most powerful reviews.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Content4Demand

SEPTEMBER 24, 2021

Intent can also help identify accounts in a buying process that are not in a defined Ideal Customer Profile. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. So it can expand the target market. How should the different data types be applied to content strategy?

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

6sense

DECEMBER 1, 2021

Clueing Into Buying Teams. Where this data pairing is even more powerful is in the context of B2B purchases driven by buying teams , i.e. when lots of similar footprints head in a common direction. 70% of today’s buying process occurs undercover without engaging sales . Specifically they can learn: The buying journey duration .

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

ANNUITAS

AUGUST 5, 2014

Even worse, recent studies show that organizations are inexplicably duping themselves into believing they are maturing, when statistics show otherwise. The sophisticated buying process that exists in today’s B2B environment is not a trend, it is now our way of life.

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

Walker Sands

AUGUST 8, 2022

to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Aim for at least 500 respondents to ensure your data is statistically valid, though this threshold can vary according to your survey goals and population.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Many of them come to the platform to learn , which is a key step in the B2B buying cycle. . According to Forrester, 68% of people don’t think brands share interesting content. . Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. And that statistic tends to grow as virtual assistants become popular. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

KoMarketing Associates

JANUARY 23, 2014

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. Content marketing is an important strategy but can be challenging to master.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Content4Demand

APRIL 9, 2021

If your lead visited on their own, they probably won’t buy something immediately,” Cunningham explained in the webinar. However, if two or three other people visited, and you have intent data that shows they came from the same company, that likely means they’re all part of an active buying group, which presents a great opportunity.”.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

SalesIntel

FEBRUARY 1, 2022

Competitors, alternative approaches, and those uninterested in buying any solution all take a bite out of the customers available. You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

Competitors, alternative approaches, and those uninterested in buying any solution all take a bite out of the customers available. You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. During this time, not only have company customers learnt to spend wisely, but the whole buying generation has evolved. You should analyze the statistics of your competitors’ target audiences.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Influitive

JANUARY 15, 2016

With Halloween just around the corner, we decided to center our campaign around the message “ Buying Is Scary ”, using imaging from classic horror movies to address four of our most common sales objections. Free Forrester Report: Advocate Marketing Is Critical To B2B Success. Marketing team’s feelings: Optimistic.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. According to a Forrester report, “ engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.” Conversions.

Social Media 134

Social Media ROI Social Marketing Media 134