B2B Marketing’s Measurement Problem
Digital B2B Marketing
APRIL 2, 2013
The buying process may take 12 to 18 months. In most B2B organizations, Salesforce.com or a similar solution is the system of record. The image is Forrester’s reimagined sales funnel. No one makes a million dollar decision based on one white paper, one email or one Google search. Sweeping up late stage contacts.
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