Canadian Marketing Association

APRIL 9, 2015

OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). Everything is evolving to P2P, largely fed by social media. We can thank digital for this.

P2P 48

P2P B2B Paid Search Agency Forrester 48

Marketing Insider Group

JANUARY 2, 2013

The new buying process. The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. B2B customers today use an average of 7.6

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

OCTOBER 8, 2019

But nobody buys an iPhone or iPad because Apple’s accountants are so skilled. They buy because of the company’s innovation and, yes, marketing. Actually, the B2B market is about twice as large, according to Forrester. The more people and departments that will be impacted, the larger the buying team.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. Which do you believe?

Twitter 145

Twitter CRM Business Paid Search Agency 145