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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases. What if you knew that your potential buyer is concerned about the needs and buy-in of everyone in the organization and fears making a bad decision that upsets others?

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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases. What if you knew that your potential buyer is concerned about the needs and buy-in of everyone in the organization and fears making a bad decision that upsets others?

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11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source: Forrester ). But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. It’s important to give the right signals to the search engines but they don’t buy your product, people do.

SEO 80
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Inbound Marketing Goes Global

Hubspot

Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. During a workshop I led, participants broke into groups, picked a company and brainstormed persona and content strategy ideas. Connect with HubSpot : Very solid!”

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago.

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Understanding the Modern B2B Sales Process

SnapApp

Could they make a strong enough case for why she should buy their solution? . In fact, much of the buying decision has been made before the salesperson ever talks to the business. . HubSpot’s recent research reveals some eye-opening facts about this change. . Source: HubSpot ). . Source: Think with Google ). .

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Utilizing an innovative model, delivers customized on-site social media workshops.

Twitter 100