SnapApp

JUNE 18, 2015

B2C and publishers have been using interactive videos for a long time in all kinds of different formats – from videos that branch or jump around based on your inputs (“Choose Your Own Adventure”-style experiences) to videos with hotspots that, when clicked, show you where to buy the shirt or shorts you just clicked on.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

SnapApp

SEPTEMBER 24, 2015

Lori Wizdo at Forrester has a helpful process for defining the buyer’s journey and laying it out in a readable map. She recommends starting with the “5 W’s” for the buying process – who, why, when, what, and where. Inventory your assets.

Planning 54

Planning B2B Marketing Buyer Personas Business 54

SnapApp

AUGUST 24, 2016

Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. People’s buying habits have transformed because of this. Help the customer make the right decision for them , even if that means they buy from someone else.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

SnapApp

JUNE 5, 2018

Sales teams are spending too much time working leads that aren’t ready to buy, or don’t have any to work at all. Leads : These people are unqualified prospects that are showing signs of interest or buying intent. SQLs : These are people who have shown a strong interest in your product or service, and a clear intent to buy.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

SnapApp

AUGUST 29, 2019

According to Forrester , marketers see an average 20 percent increase in sales opportunities from nurtured vs. non-nurtured leads. On average, half of the leads in any marketing automation system are not yet ready to buy, and nearly 80 percent of new leads never convert and become sales. The Problem with Old School Nurture Streams.

Buyer Intent 59

Buyer Intent Top of Funnel Intent Campaigns 59

SnapApp

APRIL 25, 2018

The B2B buying experience is undergoing a massive transformation right now. Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. B2B buyers expect the same great experiences in their professional buying journeys that they get in their personal/consumer ones.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The B2B buying experience is undergoing a massive transformation right now. Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. traditional social media advertising like buying Facebook ads). B2B buyers and buying patterns are changing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

AUGUST 1, 2017

A lead is an unqualified prospect beginning to show buying behavior. To determine what constitutes buying behavior, open a dialogue between marketing and sales. . An MQL is a marketing qualified lead; someone who’s expressed interest in buying your product or service. Are they are a decision maker? . . Empowered Buyers.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

MAY 4, 2016

Forrester. Bottom of the funnel retargeting is all about determining what actions indicate where the customer is in their buying process, and then matching it with the right messaging and content. . - MarketingSherpa. 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.

Top of Funnel 48

Top of Funnel Marketing Funnels Marketing Management Advertising Agencies 48

SnapApp

NOVEMBER 5, 2015

We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means? Here are some of the ways you could help your prospect at each stage of the buying process: Stage: Identifying The Problem. Companies are doing sales and marketing wrong.

RFP 48

RFP Multi-Channel Paid Search Agency Budget Programs 48

SnapApp

DECEMBER 4, 2017

87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . B2B buying cycles are loooong , so focus on creating consistently useful and engaging content rather than chasing quick-win sales. . . #34. Get educated on the different B2B buying stages here. . . #40. TopRankBlog. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

OCTOBER 3, 2017

On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . This must have complete buy-in from both teams. . 2: Transparency : Share plans and goals, get feedback from sales in the field on plans and get their buy in early on. Today, there is an average of 5.4

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

JANUARY 11, 2018

And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson. . Customers, however, have grown tired of the instant close tactics, especially when it comes to complex B2B buying decisions with much longer sales cycles. . . . It’s a bit like how buying a car has evolved.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

SnapApp

JUNE 6, 2017

Could they make a strong enough case for why she should buy their solution? . In fact, much of the buying decision has been made before the salesperson ever talks to the business. . According to Forrester Research , 74% of business buyers conduct more than half of their research online before making an offline purchase. .

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

SnapApp

SEPTEMBER 18, 2014

According to Forrester Research, buyers are 90% of the way through their buying journey before they ever talk to sales. We prefer to research, plan, and book travel ourselves using the tools available to explore ideas, review other's opinions, identify options and compare prices. That has huge implications for marketers.

Top of Funnel 48

Top of Funnel Buyer's Journey Forrester Content 48

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. With such a mindset, it allows them to truly meet the digital buyer where they are and in terms of what they expect during the buying experience (be it apps, video, etc.). Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62