[Buy, Forrester] B2B Marketing’s Measurement Problem
The buying process may take 12 to 18 months. Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution. The image is Forrester’s reimagined sales funnel. 20 different people may be involved in the decision.
APRIL 2, 2013
DIGITAL B2B MARKETING [Buy, Forrester] B2B Marketing’s Measurement Problem