Cintell

MAY 18, 2021

Email open rates are five times higher for companies using personas (Forrester). While ideal personas contain in-depth insights based on first-person interviews conducted across the buying ecosystem, there are less complicated ways to get buyer insights that can power your sales and marketing.

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

JANUARY 27, 2016

Leverage personas to understand the appropriate buying committee at target accounts for account based marketing. Use buying committee insights to craft your content so that it builds consensus among the group by speaking to distinct, various perspectives. For Demand Generation Marketers. For Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

MARCH 10, 2016

Using Personas increases email open rate 2-5 times (Forrester). Building out the buying committee: Among companies who are missing lead and revenue targets, a full 70% are not able to account for the buying committee with their personas. DemandGen). Email Click-through-Rate increased by 10% (MarTechBlog).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100