Buzz Marketing for Technology

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Buy risk-free and download PDF immediately. About Forrester. If you are a registered Forrester client, please log in. About Forrester. Skip to main content. Skip to account links. Skip to footer. Search Forrester.com.

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Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. 3 Reasons Online Customers Never Return There are many reasons customers will only buy from a. The good news is that it doesn’t have to be tricky.

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The End of Traditional Marketing

Buzz Marketing for Technology

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies.

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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

According to Forrester Research, the top six reasons for abandoning a cart before making a purchase are: Shipping and handling costs are too high (55%!). or “buy a certain amount, get free shipping,” showing customers you know shipping fees are a pain point for them is an easy win. Wasn’t ready to purchase the product.

Forrester 100
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

In fact, Hispanics are highly likely to leverage social, mobile and other online resources in their buying decisions, and in fact, are even bypassing the traditional PC-online route in exchange for the convenience of “always on, always connected” smartphones and tablets. Only real-world testing can provide definitive answers.

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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research.